Senior Executive - Social Analytics & Reporting

Nykaa; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Nykaa is seeking a Senior Executive with a strong affinity for content, social media analytics, and data-driven decision making. You will lead social media analytics, performance marketing tracking, and holistic channel reporting across our multi-brand ecosystem.

You will turn data into actionable strategies, connect digital performance with brand objectives, and collaborate with content, business intelligence, brand management, and finance teams.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2–5 years' experience in digital marketing, social media analytics, and data reporting.
• Expertise across Facebook/Meta, Instagram, YouTube, LinkedIn, Twitter/X, and influencer channels.
• Proficiency with web and social analytics tools (Meta Ads Manager, Google Analytics, Omniture, Emplifi, Socialbakers, Trackr, Unmetric, Konnect Insights, OLAP).
• Advanced Excel and PowerPoint; budgeting and numerical analysis.
• Strong background in social listening and sentiment analysis.
• Knowledge/affinity for beauty and fashion e-commerce is a plus.

Responsibilities

• Plan, execute, and optimize paid content distribution across Meta and YouTube.
• Analyze historical performance to define operational benchmarks and target-setting for campaigns.
• Track, allocate, and optimize ad budgets for efficient campaigns.
• Execute platform innovations, audience cohorts, and newer features on Meta/YouTube.
• Partner with BI to define KPIs and analyze web traffic and cohorts.
• Conduct pre- and post-campaign analyses for events and brand initiatives.
• Manage social listening tools and sentiment analysis with customer service.
• Track Share of Voice across brands and categories.

Skills

Social media analytics

Digital marketing

Data reporting

Excel

PowerPoint

Meta Ads Manager

Google Analytics

Omniture

Emplifi

Socialbakers

Trackr

Unmetric

Konnect Insights

OLAP

Sentiment analysis

Budgeting

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

Google Analytics

Omniture

Emplifi

Socialbakers

Trackr

Unmetric

Konnect Insights

OLAP

Job description

We are looking for a Senior Exective with a strong affinity for content, social media, data analysis, and numbers. In this role, you will lead social media analytics, performance marketing tracking, and holistic channel reporting across our multi-brand ecosystem. You will turn data into actionable strategies, connect digital performance with brand objectives, and collaborate cross-functionally with content, business intelligence, brand management, and finance teams.

Key Responsibilities :

Performance Marketing & Paid Content Strategy

• Work with content teams to plan, execute, and optimize paid content distribution across digital platforms including Meta and YouTube.
• Analyze historical performance to define operational benchmarks and support target-setting for major campaigns and ongoing activities.
• Continuously track, allocate, and optimize ad budgets to ensure efficient campaign delivery within set budgets.
• Execute platform innovation, including audience cohort experiments and exploring newer features on Meta and YouTube.
• Partner with the Business Intelligence team to define key performance metrics and analyze simple web traffic data and cohorts to better understand the social customer.
• Conduct pre- and post-campaign analysis for major events, content initiatives, and brand reviews.
• Manage social media listening tools to conduct sentiment analysis across channels in coordination with customer service teams.
• Track Share of Voice (SOV) across brands and categories.

Holistic Reporting & Strategic Insights

• Deliver end-to-end channel reporting across brands, including monthly, quarterly, annual, and flagship sale reports.
• Support leadership and external stakeholders with customized analysis for investor decks, strategic business reviews, and brand partner presentations.
• Provide strategic insights, best practices, and trends to guide the content team and inform product/marketing opportunities.
• Maintain strict turnaround times on search trend data, monthly reports, and performance dashboards.

MIS, Revenue Tracking & Operational Execution

• Maintain integrated Content Marketing MIS sheets, tracking monthly marketing expenditures, brand-funded spends, and gross margins.
• Track channel revenue generation, align buy-ins with Brand Managers, and collaborate with Finance for accurate data reconciliation.
• Monitor daily and monthly targets in alignment with firm-wide annual goals.
• Identify and implement improvements for existing analytical tools, processes, and emerging social channel features.

Knowledge and Skill/Qualification Requirements :

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• 2 to 5 years of relevant experience in digital marketing, social media analytics, and data reporting.
• Expertise across social platforms including Facebook/Meta, Instagram, YouTube, LinkedIn, Twitter/X, and influencer channels.
• Proficiency with web and social analytics tools (e.g., Meta Ads Manager, Google Analytics, Omniture, Emplifi, Socialbakers, Trackr, Unmetric, Konnect Insights, OLAP).
• Advanced skills in Excel and PowerPoint; comfortable managing projections, budgeting, and numerical analysis.
• Strong background in social media listening and sentiment analysis.
• Knowledge or affinity for the beauty and fashion e-commerce sectors is a plus.