Sr Manager-Channel Sales

Brigade Group; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Brigade Group is seeking a proactive Channel Sales leader to manage and grow the CP network for B2B emphasis. The role centers on onboarding partners, driving collaboration with the internal sales team, and achieving booking targets across projects.

The ideal candidate will mentor sales executives, track performance, and expand the broker network across micro-markets while ensuring inventory movement for launches and campaigns.

Qualifications

• Experience in channel sales and partner management.
• Proven ability to drive bookings and targets through channel partners.
• Strong relationship-management and negotiation skills.

Responsibilities

• Lead and mentor Channel Sales Executives/Sr. Executive, Dy Manager.
• Track productivity, target achievement, and capability building.
• Acquire and activate Channel Partners (CPs).
• Identify and onboard new CPs, expand network across micro-markets.
• Drive partner engagement and productivity; meet monthly/quarterly/annual booking targets.
• Support inventory movement for priority stock and project launches.
• Lead generation through partners and improve lead-to-site conversion rates.
• Provide market insights to sales leadership and monitor funnel health.

Skills

Channel sales

Partner management

B2B sales

Team leadership

Lead generation

Tools

CRM

Job description

Team Management

We are seeking a proactive and relationship-driven Channel Sales professional to manage and expand our Channel Partner (CP) network. This role focuses on B2B sales, partner onboarding, and ensuring seamless collaboration between Channel Partners and the internal sales team to drive business growth.

Preferred candidate profile

• Lead and mentor Channel Sales Executives/Sr. Executive, Dy Manager.
• Track productivity, target achievement, and capability building.
• Channel Partner Acquisition & Activation
• Identify and onboard new Channel Partners (CPs).
• Expand broker network across micro-markets.
• Drive active partner engagement and productivity.
• Deliver monthly, quarterly, and annual booking targets through CPs.
• Achieve inventory liquidation targets for assigned projects.
• Channel Partner Relationship Management
• Build long-term relationships with top-performing brokers.
• Conduct CP meets, project previews, and engagement programs.
• Resolve partner escalations and payment issues.
• Lead Generation & Conversion
• Ensure quality lead generation through partners.
• Improve lead-to-site visit and site visit-to-booking conversion ratios.
• Monitor funnel health and partner productivity.
• Market Intelligence
• Track competitor pricing, schemes, launches, and channel initiatives.
• Provide market insights to sales leadership.
• Project Launch & Inventory Management
• Drive channel sales during launches and special campaigns.
• Support inventory movement of priority stock.