Sr Manager - Ad Operations (GAM)

Xapads Media; Dadri; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Xapads Media invites a Senior Manager, Ad Operations to lead monetisation across its programmatic stack, focusing on GAM 360 and DV360 to optimize yield across web, app, and CTV.

You will manage supply and demand relationships, onboard partners, and drive revenue growth through advanced bidding strategies, reporting, and cross-functional collaboration. The role requires strong analytical skills and the ability to scale operations in a growing global setup.

Qualifications

• 6+ years of experience in Ad Operations or programmatic monetisation.
• Hands-on expertise in GAM 360 and DV360.
• Experience with SSPs, DSPs, ad exchanges, and programmatic partners.
• Knowledge of Open Bidding environments (PubMatic, InMobi, Magnite).
• Experience with header bidding and CTV monetisation.

Responsibilities

• Manage and optimize GAM 360 and DV360 to support campaign delivery and revenue performance.
• Develop monetisation strategies across Open Bidding, header bidding, and direct integrations.
• Onboard and manage demand partners, including SSPs and Amazon TAM integrations.
• Support publisher integrations across web, app, and CTV environments.
• Create and optimize PG, PMP, and Open Auction deals.
• Drive yield optimisation through floor pricing, UPRs, and demand allocation strategies.
• Monitor fill rate, match rate, CPM, and win rate.
• Troubleshoot delivery issues, discrepancies, and VAST latency challenges.
• Collaborate with internal stakeholders and external partners to improve performance and scale operations.
• Build and maintain reporting frameworks and dashboards to generate actionable insights.

Skills

Ad Operations

Programmatic monetisation

Data analysis

Yield optimisation

Stakeholder management

Problem solving

Tools

GAM 360

DV360

Prebid.js

Open Bidding platforms

SSPs/DSPs integrations

Job description

Job Summary

As Senior Manager, Ad Operations, you will lead the development and optimization of monetisation across Xapads Media's programmatic stack, with a focus on Google Ad Manager (GAM 360) and demand integrations.

This role is responsible for managing supply and demand relationships, improving yield performance, and ensuring efficient delivery across app, web, and CTV environments. You will work closely with internal teams and external partners to support revenue growth and operational efficiency.

What Makes This Role Interesting

• Work across a full-stack programmatic setup covering web, app, and CTV environments
• Own both supply and demand integrations, with visibility into the complete monetisation workflow
• Contribute to building and refining programmatic infrastructure in a growing global setup
• Partner with cross-functional teams across product, supply, and operations to solve real delivery and yield challenges
• Work closely with evolving formats, integrations, and technologies within the programmatic ecosystem

Role Responsibilities

• Manage and optimize Google Ad Manager 360 (GAM) and DV360 to support campaign delivery and revenue performance
• Develop and scale monetisation strategies across Open Bidding, header bidding (Prebid.js / Server-side), and direct integrations
• Onboard and manage demand partners, including SSPs and Amazon TAM integrations
• Support publisher integrations across web, app, and CTV environments
• Create and optimize Programmatic Guaranteed (PG), PMP, and Open Auction deals
• Manage CTV monetisation setups, including SSAI/CSAI workflows, ad pod configurations, and OEM integrations
• Drive yield optimization through floor pricing, UPRs, and demand allocation strategies
• Monitor and improve key performance metrics, including fill rate, match rate, CPM, and win rate
• Troubleshoot delivery and integration issues, including discrepancies, VAST errors, and latency challenges
• Collaborate with internal stakeholders and external partners to improve performance and scale operations
• Build and maintain reporting frameworks and dashboards to generate actionable insights

Skills and Experience

• 6+ years of experience in Ad Operations or programmatic monetisation
• Strong hands-on expertise in Google Ad Manager 360 (GAM) and DV360
• Experience working with SSPs, DSPs, ad exchanges, and programmatic partners
• Proven experience with Open Bidding environments (e.g. PubMatic, InMobi, Magnite)
• Strong understanding of header bidding ecosystems (client-side and server-side)
• Experience in CTV monetisation, including SSAI/CSAI workflows and VAST protocols
• Strong analytical and problem-solving skills with a focus on yield and revenue optimisation
• Experience troubleshooting delivery issues, discrepancies, and technical integrations
• Familiarity with IVT and brand safety tools (e.g. Pixalate, HUMAN)
• Ability to work with large datasets and translate insights into actionable outcomes
• Strong communication and stakeholder management skills

Technical Expertise

• Platforms: Google Ad Manager (GAM 360), DV360, DSPs, SSPs, ad exchanges
• Monetisation: Open Bidding, Amazon TAM, header bidding (Prebid.js / server-side)
• Programmatic: PMP, PG deals, open auction strategy, demand path optimization
• Yield Management: Floor pricing, UPRs, bid analysis, revenue optimisation
• CTV: SSAI, CSAI, VAST (2.0/3.0/4.0), ad podding, OEM integrations
• Troubleshooting: Discrepancies, VAST errors, IVT filtering, latency, QPS
• Analytics/Reporting: Data analysis, dashboarding (Data Studio, BigQuery preferred)
• Integrations: Prebid setup, third-party tags, SDK integrations (IMA/PAL)