Senior Manager - Ad Operations (GAM)

Xapads Media Private Limited; India; On-site; INR 2,500,000 - 3,500,000; Full time

Job summary

Xapads Media Private Limited is seeking a Senior Manager for Ad Operations to lead the development and optimization of monetisation strategies across digital platforms including web, app, and CTV. With a primary focus on Google Ad Manager 360 and demand integrations, this role involves managing supply and demand relationships, optimizing performance metrics, and collaborating with internal teams and partners. Candidates must have over 6 years of Ad Operations experience and a strong grasp of programmatic monetisation.

Qualifications

• 6+ years of experience in Ad Operations or programmatic monetisation.
• Strong hands-on expertise in Google Ad Manager 360 and DV360.
• Experience working with SSPs, DSPs, ad exchanges, and programmatic partners.

Responsibilities

• Manage and optimise Google Ad Manager 360 and DV360.
• Develop monetisation strategies across Open Bidding and header bidding.
• Onboard and manage demand partners, including SSPs.

Skills

Ad Operations

Google Ad Manager 360

DV360

Yield Optimization

Header Bidding

CTV Monetisation

Problem Solving

Stakeholder Management

Analytical Skills

Tools

Prebid.js

SDK Integrations

Job description

Senior Manager, Ad Operations

Xapads Media is a media and technology partner working with brands and agencies to deliver effective, data-driven outcomes across a complex and evolving digital landscape.

By bringing together media, data, and technology, we support planning, activation, and optimization across formats and markets.

As Senior Manager, Ad Operations, you will lead the development and optimization of monetisation across Xapads Media’s programmatic stack, with a focus on Google Ad Manager (GAM 360) and demand integrations.

This role is responsible for managing supply and demand relationships, improving yield performance, and ensuring efficient delivery across app, web, and CTV environments. You will work closely with internal teams and external partners to support revenue growth and operational efficiency.

What Makes This Role Interesting

• Work across a full-stack programmatic setup covering web, app, and CTV environments
• Own both supply and demand integrations, with visibility into the complete monetisation workflow
• Contribute to building and refining programmatic infrastructure in a growing global setup
• Partner with cross-functional teams across product, supply, and operations to solve real delivery and yield challenges
• Work closely with evolving formats, integrations, and technologies within the programmatic ecosystem

Role Responsibilities

• Manage and optimise Google Ad Manager 360 (GAM) and DV360 to support campaign delivery and revenue performance
• Develop and scale monetisation strategies across Open Bidding, header bidding (Prebid.js / Server‑side), and direct integrations
• Onboard and manage demand partners, including SSPs and Amazon TAM integrations
• Support publisher integrations across web, app, and CTV environments
• Create and optimise Programmatic Guaranteed (PG), PMP, and Open Auction deals
• Manage CTV monetisation setups, including SSAI/CSAI workflows, ad pod configurations, and OEM integrations
• Drive yield optimisation through floor pricing, UPRs, and demand allocation strategies
• Monitor and improve key performance metrics, including fill rate, match rate, CPM, and win rate
• Troubleshoot delivery and integration issues, including discrepancies, VAST errors, and latency challenges
• Collaborate with internal stakeholders and external partners to improve performance and scale operations
• Build and maintain reporting frameworks and dashboards to generate actionable insights

Skills and Experience

• 6+ years of experience in Ad Operations or programmatic monetisation
• Strong hands‑on expertise in Google Ad Manager 360 (GAM) and DV360
• Experience working with SSPs, DSPs, ad exchanges, and programmatic partners
• Proven experience with Open Bidding environments (e.g. PubMatic, InMobi, Magnite)
• Strong understanding of header bidding ecosystems (client‑side and server‑side)
• Experience in CTV monetisation, including SSAI/CSAI workflows and VAST protocols
• Strong analytical and problem‑solving skills with a focus on yield and revenue optimisation
• Experience troubleshooting delivery issues, discrepancies, and technical integrations
• Familiarity with IVT and brand safety tools (e.g. Pixalate, HUMAN)
• Ability to work with large datasets and translate insights into actionable outcomes
• Strong communication and stakeholder management skills

Technical Expertise

• Monetisation: Open Bidding, Amazon TAM, header bidding (Prebid.js / server‑side)
• Programmatic: PMP, PG deals, open auction strategy, demand path optimisation
• Yield Management: Floor pricing, UPRs, bid analysis, revenue optimisation
• Integrations: Prebid setup, third‑party tags, SDK integrations (IMA/PAL)

Xapads Media is an equal opportunity employer. We are committed to fostering a culture of respect where everyone has equal access to opportunities and can grow in their careers.