Ad Operation Manager

Magicbid Global; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Magicbid Global is seeking an experienced Programmatic Ad Operations professional in Gurugram to manage day-to-day RTB operations across multiple exchanges. You will optimize bid requests, latency, and eCPM, while configuring header bidding and debugging OpenRTB issues.

You will collaborate with engineering on integrations, monitor traffic quality, and build dashboards to track key KPIs. Knowledge of GDPR/CCPA and privacy trends is essential.

Qualifications

• 2-5+ years in programmatic advertising/ad operations with RTB exposure
• Strong understanding of OpenRTB bid request/response structures
• Hands-on with DSPs, SSPs, ad exchanges, and header bidding
• Familiarity with ad servers and content delivery networks
• Experience with ads.txt, sellers.json, and transparency standards
• Knowledge of VAST/VPAID and video/CTV programmatic is a plus
• Proficient in Excel/SQL/BI tools and data analysis
• Excellent communication with demand/supply partners

Responsibilities

• Manage day-to-day RTB operations across SSPs, DSPs, and ad exchanges
• Monitor and optimize bid requests, fill rate, win rate, latency, and eCPM
• Configure and maintain header bidding setups (Prebid.js, server-side)
• Debug OpenRTB protocol issues and macros
• Analyze auction dynamics, floor pricing, PMP performance
• Collaborate with engineering on ad server/integrations
• Monitor traffic quality and compliance (IVT/SIVT, ads.txt)
• Build dashboards to track KPIs (fill rate, CPM, latency)
• Set up PMP deals and programmatic guaranteed campaigns
• Stay updated with OpenRTB, GDPR/CCPA, cookie deprecation, identity solutions
• Conduct A/B tests on floor prices and demand partner performance

Skills

OpenRTB protocol

DSPs/SSPs/ad exchanges

Prebid.js/Prebid Server

Google Ad Manager / DFP

CDN/Streaming infra for ad delivery

ads.txt/sellers.json

VAST/VPAID

SQL/BI tools

Analytical mindset

Communication with partners

Tools

Prebid.js

Prebid Server

Google Ad Manager

Limelight/Edgio/Akamai/Fastly

Looker/Tableau

Job description

Key Responsibilities : -

• Manage day-to-day RTB operations across SSPs, DSPs, and ad exchanges (e.g., Google Ad Manager, PubMatic, Xandr, OpenX, Magnite, TheTradeDesk)
• Monitor and optimize bid requests/responses, fill rate, win rate, latency, and eCPM performance
• Configure and maintain header bidding setups (Prebid.js, server-side header bidding)
• Debug and resolve OpenRTB protocol issues (bid request/response errors, timeout issues, macros, VAST/VPAID tags)
• Analyze auction dynamics, floor pricing strategies, and deal ID (PMP) performance
• Collaborate with engineering teams on ad server and SSP/DSP integrations
• Monitor traffic quality, fraud signals (IVT/SIVT), and ensure compliance with ads.txt/sellers.json/app-ads.txt
• Build dashboards and reports to track key programmatic KPIs (fill rate, CPM, latency, viewability)
• Work with sales and yield teams to set up private marketplace (PMP) deals and programmatic guaranteed campaigns
• Stay current with industry standards (IAB OpenRTB specs, Prebid updates, privacy regulations like GDPR/CCPA, cookie deprecation, and identity solutions)
• Conduct A/B testing on floor prices, waterfall configurations, and demand partner performance

Required Skills & Qualifications : -

• 2-5+ years of experience in programmatic advertising / ad operations, with direct RTB exposure
• Strong understanding of the OpenRTB protocol (bid request/response structure, JSON payloads)
• Hands-on experience with DSPs, SSPs, ad exchanges, and header bidding (Prebid.js/Prebid Server)
• Familiarity with ad servers (Google Ad Manager / DFP, FreeWheel, etc.)
• Working knowledge of CDN / content delivery and streaming infrastructure (Limelight/Edgio, Akamai, Amazon CloudFront, Fastly) as it relates to ad delivery, video streaming, and latency optimization
• Experience with ads.txt, sellers.json, and supply chain transparency standards
• Working knowledge of VAST/VPAID, video/CTV programmatic (a plus)
• Analytical mindset - comfortable working with large datasets, Excel/Google Sheets, SQL, or BI tools (Looker, Tableau)
• Understanding of ad fraud detection and brand safety tools
• Strong troubleshooting skills for technical bid-stream and latency issues
• Excellent communication skills to liaise with demand/supply partners and internal stakeholders