Ad Operations - Publisher Managment

Xapads Media; Dadri; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Xapads Media in India seeks a Senior Operations – Publisher Management to strengthen our publisher portfolio and optimize yield across CTV, video, web, and in‑app channels.

You will build technical relationships with publishers, oversee integrations, and work with the media buying team to meet performance goals. Strong analytics, QA, and fraud-detection experience are essential.

Qualifications

• Bachelor's degree in Marketing, Business, Information Technology, or a related field.
• 6–8 years of experience in operations or publisher management, with expertise in CTV, Web, and In-App publishers.
• Strong technical acumen with hands‑on experience in ad‑serving technologies and digital advertising platforms.
• Deep knowledge of Programmatic supply onboarding using VAST and ORTB integrations.
• Experience with video ad serving tools (Aniview, SpringServe, Adkernel, VDO.AI).
• Proven expertise with QA and fraud detection tools (IAS, Pixalate, Moat, DoubleVerify, etc.).
• Excellent analytical, communication, and collaborative skills.

Responsibilities

• Develop and maintain strong technical relationships with publishers to ensure robust inventory.
• Collaborate with the media buying team to align publisher offerings with needs.
• Implement and oversee technical integrations with publishers across CTV, video, web, and in‑app.
• Monitor and analyze performance metrics to identify opportunities for optimization and yield.
• Lead troubleshooting for publisher integration or performance issues.
• Stay updated with industry trends and best practices in publisher management and ad tech.
• Conduct regular reviews with publishers to discuss performance, challenges, and growth.
• Implement and manage QA protocols to maintain high standards and compliance.

Skills

Publisher management

Ad-serving tech

Programmatic onboarding

QA & fraud tools

Analytics

Communication

Education

Bachelor's degree in Marketing/Business/IT

Tools

Aniview

SpringServe

Adkernel

VDO.Ai

IAS

Pixalate

Moat

DoubleVerify

Job description

Born in India, built for the world — Xapads is a 19-year-strong programmatic force with offices in New York, London, Dubai, Singapore, Jakarta, and more. We’re not just present in global markets — we’re making waves. With our in-house platforms like Xerxes (Mobile 1st Performance DSP), Xaprio (Mobile & Web DSP) and Unwire (CTV DSP), we empower 200+ leading brands and agency partners including GroupM, Publicis, OMD, and Dentsu.

Our supply operations span across Banner, Native, Video, In-App, CTV, and Web — and we pride ourselves on quality, scale, and speed. Backed by deep integrations with top-tier publishers, OEMs and App Developers.

Recognized as a Great Place to Work for four consecutive years and ranked among the Top 100 Companies for Women, we believe in building not just careers, but legacies.

Xapads Media, an AdTech leader with a global presence, operates out of India with additional offices in the USA, UK, Russia, China, Singapore, MENA, and Indonesia. We specialize in Connected TV (CTV), video (both web and in-app), and display advertising, leveraging our advanced proprietary technology stacks—Xaprio, Xerxes, and Moments. We are looking for a Senior Operations – Publisher Management to join our team. This role will be instrumental in providing technical and operational support to enhance the performance and yield of our diverse publisher portfolio.

JOB RESPONSIBILITIES:

• Develop and maintain strong technical relationships with publishers to ensure a robust and diverse inventory.
• Collaborate closely with the media buying team to understand their needs and ensure alignment with publisher offerings.
• Implement and oversee technical integrations with publishers across various platforms, including CTV, video, web, and in-app.
• Monitor and analyze performance metrics to identify opportunities for optimization and increased yield.
• Lead troubleshooting efforts for any issues related to publisher integration or performance.
• Stay updated with industry trends and best practices in publisher management and ad technology.
• Conduct regular reviews with publishers to discuss performance, challenges, and growth opportunities.
• Implement and manage quality assurance protocols to maintain high standards and compliance across all platforms.
• Develop strategies for fraud detection and prevention, ensuring the integrity and security of our digital advertising operations.

QUALIFICATIONS AND SKILLS:

• Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
• Minimum of 6-8 years of experience in operations or publisher management, with specific expertise in CTV, Web, and In-App publishers.
• Strong technical acumen with hands-on experience in ad-serving technologies and digital advertising platforms.
• In-depth knowledge of Programmatic supply onboarding using VAST and ORTB integrations.
• In-depth knowledge and experience with video ad serving tools such as Aniview, SpringServe, Adkernel, and VDO.Ai.
• Proven expertise in using quality assurance and fraud detection tools like IAS, Pixalate, Moat, Double Verify, and other MRC-accredited tools.
• Excellent analytical skills and the ability to derive insights from data.
• Strong communication and presentation skills.
• Ability to work independently and in a team-oriented, collaborative environment.