Digital Ad Operations Manager

Lokmat Media Pvt. Ltd; Mumbai; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

Lokmat Media Pvt. Ltd is seeking a Digital Ad Operations Manager to oversee digital ad operations across various monetization channels in Mumbai, India. The ideal candidate will have 6–8 years of experience in Digital Ad Operations, focusing on driving revenue growth through effective management of advertising models.

Responsibilities include collaborating with cross-functional teams and optimizing ad performance. Strong analytical and problem-solving skills are essential to ensure achievement of revenue targets.

Qualifications

• 6–8 years of experience in Digital Ad Operations, Ad Tech, or Programmatic Advertising.
• Strong understanding of publisher monetization and digital advertising ecosystems.
• Experience working with direct, programmatic, and network-based advertising models.
• Strong analytical, problem-solving, and stakeholder management skills.
• Ability to work effectively across multiple teams and drive business outcomes.

Responsibilities

• Manage end-to-end digital ad operations across Direct, Programmatic, and Network monetization channels.
• Drive revenue growth through inventory management, yield optimization, pricing strategies, and performance monitoring.
• Handle PMP (Private Marketplace) and Programmatic Guaranteed (PG) deals.
• Optimize Ad Exchange performance, network demand, and header bidding initiatives.
• Collaborate with Sales, Product, Analytics, and Client Servicing teams to ensure seamless campaign execution.

Skills

PMP & Programmatic Guaranteed (PG) Deals

Inventory Monetization

Third-Party Tracker Management

Billing & Reconciliation

Job description

Responsibilities

• Manage end-to-end digital ad operations across Direct, Programmatic, and Network monetization channels.
• Drive revenue growth through inventory management, yield optimization, pricing strategies, and performance monitoring.
• Handle PMP (Private Marketplace) and Programmatic Guaranteed (PG) deals.
• Optimize Ad Exchange performance, network demand, and header bidding initiatives.
• Manage RTB operations and support product development initiatives across mobile and desktop advertising platforms.
• Collaborate with Sales, Product, Analytics, and Client Servicing teams to ensure seamless campaign execution and delivery.
• Monitor campaign performance, troubleshoot issues, and implement optimization strategies.
• Lead process automation and operational efficiency initiatives.
• Manage end-to-end billing and revenue reconciliation processes.
• Understand and translate cross‑functional business requirements into effective operational solutions.
• Ensure achievement of service delivery and revenue targets through efficient resource utilization and process management.

Core Skills

• PMP & Programmatic Guaranteed (PG) Deals
• Inventory Monetization
• Third-Party Tracker Management
• Billing & Reconciliation

Preferred Profile

• 6–8 years of experience in Digital Ad Operations, Ad Tech, or Programmatic Advertising.
• Strong understanding of publisher monetization and digital advertising ecosystems.
• Experience working with direct, programmatic, and network-based advertising models.
• Strong analytical, problem‑solving, and stakeholder management skills.
• Ability to work effectively across multiple teams and drive business outcomes.