Senior Manager - Ad Operations (GAM)

Xapads Media; Dadri; On-site; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Employee development opportunities

Collaborative culture

Inclusive work environment

Job summary

A leading media and technology partner in Uttar Pradesh is seeking a Senior Manager for Ad Operations. This role encompasses the development and optimization of monetisation strategies focusing on Google Ad Manager 360 and demand integrations. Candidates should have over 6 years of experience in ad operations and a strong analytical background to drive revenue performance across app, web, and CTV environments. A commitment to collaboration and employee growth is essential.

Qualifications

• 6+ years of experience in Ad Operations or programmatic monetisation.
• Strong hands-on expertise in Google Ad Manager 360 (GAM) and DV360.
• Experience troubleshooting delivery issues and technical integrations.

Responsibilities

• Manage and optimize Google Ad Manager 360 (GAM) for revenue performance.
• Develop monetisation strategies across Open Bidding and direct integrations.
• Monitor key performance metrics including CPM and fill rate.

Skills

Ad Operations experience

Google Ad Manager 360 expertise

Programmatic monetisation

Strong analytical skills

Yield optimization

Tools

Google Ad Manager 360

DV360

Prebid.js

Header bidding technologies

Job description

Xapads Media is a media and technology partner working with brands and agencies to deliver effective, data-driven outcomes across a complex and evolving digital landscape.

By bringing together media, data, and technology, we support planning, activation, and optimization across formats and markets. Our approach combines reliable data, strong partner integrations, and consistent execution, enabling clients to make informed decisions and understand how their media investments are performing.

We focus on clarity, accountability, and measurable impact, helping clients navigate complexity, identify opportunities, and drive sustained growth.

As Senior Manager, Ad Operations, you will lead the development and optimization of monetisation across Xapads Media’s programmatic stack, with a focus on Google Ad Manager (GAM 360) and demand integrations.

This role is responsible for managing supply and demand relationships, improving yield performance, and ensuring efficient delivery across app, web, and CTV environments. You will work closely with internal teams and external partners to support revenue growth and operational efficiency.

What Makes This Role Interesting

• Work across a full-stack programmatic setup covering web, app, and CTV environments
• Own both supply and demand integrations, with visibility into the complete monetisation workflow
• Contribute to building and refining programmatic infrastructure in a growing global setup
• Partner with cross-functional teams across product, supply, and operations to solve real delivery and yield challenges
• Work closely with evolving formats, integrations, and technologies within the programmatic ecosystem

Role Responsibilities

• Manage and optimize Google Ad Manager 360 (GAM) and DV360 to support campaign delivery and revenue performance
• Develop and scale monetisation strategies across Open Bidding, header bidding (Prebid.js / Server-side), and direct integrations
• Onboard and manage demand partners, including SSPs and Amazon TAM integrations
• Support publisher integrations across web, app, and CTV environments
• Create and optimise Programmatic Guaranteed (PG), PMP, and Open Auction deals
• Manage CTV monetisation setups, including SSAI/CSAI workflows, ad pod configurations, and OEM integrations
• Drive yield optimisation through floor pricing, UPRs, and demand allocation strategies
• Monitor and improve key performance metrics, including fill rate, match rate, CPM, and win rate
• Troubleshoot delivery and integration issues, including discrepancies, VAST errors, and latency challenges
• Collaborate with internal stakeholders and external partners to improve performance and scale operations
• Build and maintain reporting frameworks and dashboards to generate actionable insights

Skills and Experience

• 6+ years of experience in Ad Operations or programmatic monetisation
• Strong hands‑on expertise in Google Ad Manager 360 (GAM) and DV360
• Experience working with SSPs, DSPs, ad exchanges, and programmatic partners
• Proven experience with Open Bidding environments (e.g., PubMatic, InMobi, Magnite)
• Strong understanding of header bidding ecosystems (client-side and server-side)
• Experience in CTV monetisation, including SSAI/CSAI workflows and VAST protocols
• Strong analytical and problem‑solving skills with a focus on yield and revenue optimisation
• Experience troubleshooting delivery issues, discrepancies, and technical integrations
• Familiarity with IVT and brand safety tools (e.g., Pixalate, HUMAN)
• Ability to work with large datasets and translate insights into actionable outcomes
• Strong communication and stakeholder management skills

Technical Expertise

• Monetisation: Open Bidding, Amazon TAM, header bidding (Prebid.js / server-side)
• Programmatic: PMP, PG deals, open auction strategy, demand path optimisation
• Yield Management: Floor pricing, UPRs, bid analysis, revenue optimisation
• Integrations: Prebid setup, third‑party tags, SDK integrations (IMA/PAL)

Life at Xapads Media

At Xapads Media, we place a strong emphasis on employee growth and continuous development. Individuals are encouraged to build expertise, take ownership of their work, and explore areas that align with their interests over time.

Our culture supports collaboration, knowledge sharing, and open communication. Teams engage in ongoing discussions, exchange ideas, and contribute to broader conversations across the business, creating opportunities for learning and thought development.

We also value moments that bring teams together—recognising achievements, sharing progress, and building a sense of collective momentum.

Xapads Media is committed to creating an inclusive environment where individuals are treated fairly and have equal access to opportunities for growth and development.

We believe strong outcomes are driven by collaboration and shared understanding, with teams working together across functions and markets to build alignment and deliver consistently.

Xapads Media is an equal opportunity employer. We are committed to fostering a culture of respect where everyone has equal access to opportunities and can grow in their careers.