Social Media Manager & Paid Ads Specialist

Epergne Solutions; Bengaluru; On-site; INR 420,000 - 650,000; Full time

Job summary

Epergne Solutions in Bengaluru is seeking a creative Social Media Manager & Paid Ads Specialist to drive growth across platforms and deliver measurable results.

The ideal candidate will manage campaigns on Meta and TikTok, plan content, and report performance with strong copywriting and analytical skills. This role focuses on multi-client workloads and timely optimization.

Qualifications

• 2+ years of Social Media Management experience.
• Hands-on experience with Meta Ads Manager and TikTok Ads.
• Ability to plan content, optimize campaigns, and report performance.
• Strong copywriting and communication skills.
• Ability to manage multiple client accounts and priorities.

Responsibilities

• Manage and publish content across social media platforms.
• Create, launch, and optimize Meta and TikTok ad campaigns.
• Develop audience targeting and remarketing strategies.
• Conduct audience and location-based research.
• Monitor campaign performance and improve ROAS and CPL.
• Perform A/B testing and campaign optimization.
• Prepare performance reports and recommendations.
• Coordinate with content and creative teams.

Skills

Social Media Management

Meta Ads Manager

TikTok Ads

Audience Targeting

Copywriting

Multi-client management

Analysis & reporting

Tools

Meta Ads Manager

Google Analytics

Canva

Meta Business Suite

Google Business Profile

ChatGPT / AI tools

Job description

Job Title: Social Media Manager & Paid Ads Specialist

Experience: 2+ Years

Location: Bangalore,India

Job Summary

We are seeking a creative and results-driven Social Media Manager & Paid Ads Specialist to manage social media platforms, execute paid advertising campaigns, and drive audience growth and lead generation. The ideal candidate should have hands-on experience with Meta Ads Manager, TikTok Ads, content planning, campaign optimization, and performance reporting.

Key Responsibilities

• Manage and publish content across social media platforms.
• Create, launch, and optimize Meta and TikTok ad campaigns.
• Develop audience targeting and remarketing strategies.
• Conduct audience and location-based research.
• Monitor campaign performance and improve ROAS and CPL.
• Perform A/B testing and campaign optimization.
• Prepare performance reports and recommendations.
• Coordinate with content and creative teams.

Required Skills

• 2+ years of Social Media Management experience.
• Strong experience with Meta Ads Manager.
• Experience running TikTok Ads campaigns.
• Knowledge of audience targeting and lead generation.
• Strong copywriting and communication skills.
• Ability to manage multiple client accounts.
• Analytical mindset with reporting and optimization experience.

Preferred Qualifications

• Experience with Google Analytics.
• Familiarity with Canva and Meta Business Suite.
• Knowledge of Google Business Profile.
• Experience using AI tools such as ChatGPT for content planning and marketing workflows.
• Ability to work independently and manage multiple priorities effectively.