Social Media Lead

Position2, Inc.; Bengaluru; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Position 2, based in Bangalore, seeks a senior Paid Social Media Lead to own the paid social and programmatic practice end-to-end for US-market accounts. You will set strategy, lead creative direction, and mentor the Bangalore delivery team in a hands-on, strategic role.

You will build playbooks, standards, and commercial growth initiatives, leveraging AI-driven testing and optimization to deliver measurable success for clients and the agency.

Qualifications

• 8–10+ years in paid social, paid media, or growth marketing.
• At least 5 years in strategy or team leadership roles.
• Experience managing senior US-market client relationships.
• Hands-on expertise with Meta, TikTok, Reddit, LinkedIn, and programmatic advertising.
• Strong creative strategy and performance optimization experience.
• Excellent storytelling, presentation, and executive communication skills.
• Availability to work with significant overlap with US business hours.

Responsibilities

• Own paid social media marketing strategy across Meta, TikTok, Reddit, LinkedIn, and programmatic platforms.
• Lead full-funnel planning across acquisition, retargeting, and brand amplification.
• Leverage AI to accelerate testing, delivery, launches, measurement, and growth.
• Define channel mix, budget allocation, and measurement frameworks.
• Identify and scale new channel experiments into repeatable offerings.
• Establish practice standards, QA processes, and best practices.
• Develop creative strategy frameworks, hooks, messaging angles, and platform-native formats.
• Partner with creative and delivery teams to improve testing velocity and campaign performance.
• Ensure storytelling supports both brand and performance goals.

Skills

Paid social

Strategy leadership

US client management

Executive communication

Campaign optimization

AI-powered marketing

Tools

Meta Platforms

TikTok Ads

Reddit Ads

LinkedIn Ads

Programmatic platforms

Job description

Bangalore (US-facing role; significant overlap with US business hours required)

Employment Type

Full-Time

Reports To

VP, Global Operations & Strategy

About Position 2

Position 2 is an AI-native growth marketing agency with two decades of experience driving measurable growth for B2B and B2C brands. We combine deep institutional marketing intelligence with modern AI-powered delivery systems to plan, execute, and optimize full-funnel programs for US-market clients, supported by a world-class delivery team in India.

The Role

We are looking for a Paid Social Media Lead to own our paid social and programmatic practice end-to-end. This is a senior, hands-on, strategic, growth, and leadership role. You will set social media strategy for a portfolio of US-based accounts, lead creative direction, act as the strategic voice in client relationships, and elevate the capabilities of our Bangalore-based delivery team.

You will be accountable not just for advising on strategy, but for building the practice, playbooks, quality standards, testing culture, and commercial growth. Being AI-native and demonstrating expertise in AI-driven innovation is critical to this function.

What makes this role exciting:

• Own the paid social and programmatic practice end-to-end
• Lead strategy for US-based enterprise clients
• Drive AI-powered innovation across paid media campaigns
• Mentor and scale a high-performing delivery team
• Build playbooks, standards, and commercial growth initiatives

Key Responsibilities

• Own paid social media marketing strategy across Meta, TikTok, Reddit, LinkedIn, and programmatic platforms
• Lead full-funnel planning across acquisition, retargeting, and brand amplification
• Leverage AI to accelerate testing, delivery, launches, measurement, and growth
• Define channel mix, budget allocation, and measurement frameworks
• Identify and scale new channel experiments into repeatable offerings
• Establish practice standards, QA processes, and best practices
• Develop creative strategy frameworks, hooks, messaging angles, and platform-native formats
• Partner with creative and delivery teams to improve testing velocity and campaign performance
• Ensure storytelling supports both brand and performance goals

3. Client Leadership & Storytelling

• Serve as the senior strategic point of contact for US-based clients
• Lead presentations, QBRs, strategy discussions, and growth roadmap sessions
• Translate campaign performance into compelling business insights
• Build trusted client relationships that drive retention and expansion
• Mentor and guide the execution team on campaign strategy and optimization
• Conduct performance reviews and provide actionable feedback
• Create playbooks, frameworks, and training materials
• Ensure seamless strategy-to-execution handoffs

5. Commercial Growth

• Support new business pitches with strategic paid media expertise
• Identify upsell and cross-sell opportunities
• Contribute to proposals, case studies, and service positioning
• Drive revenue retention and portfolio growth

What Success Looks Like

First 30 Days

• Gain full command of the existing account portfolio
• Audit campaign structures and creative testing practices
• Deliver initial improvements to practice playbooks

First 2-3 Months

• Achieve measurable improvements in account performance
• Contribute to new business wins and account expansion
• Identify and secure additional revenue opportunities

Qualifications

Required

• 8-10+ years in paid social, paid media, or growth marketing
• At least 5 years in strategy or team leadership roles
• Experience managing senior-level US-market client relationships
• Hands-on expertise with Meta, TikTok, Reddit, LinkedIn, and programmatic advertising
• Strong creative strategy and performance optimization experience
• Excellent storytelling, presentation, and executive communication skills
• Ability to balance strategic leadership with hands-on execution
• Availability to work with significant overlap with US business hours

Preferred

• Experience leading remote or offshore delivery teams
• Agency experience managing multiple concurrent accounts
• Hands-on experience with AI-assisted marketing workflows and automation
• Experience supporting new business development and proposal creation

What We Offer

• A senior leadership role in a fast-growing AI-native agency
• Ownership of an entire paid social and programmatic practice
• Direct exposure to US enterprise clients and modern marketing systems
• Competitive compensation aligned with experience