Sr Executive - Marketig

PCB Power India; Ahmedabad District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

PCB Power India in Ahmedabad is seeking a marketing professional to drive digital content, social media, and lead generation initiatives. You will coordinate with design and content teams to develop and execute campaigns across channels, using analytics to optimize performance.

The role requires 3–5 years of marketing experience with digital, content, and influencer exposure, and strong communication and project management skills. Collaborative, creative thinkers will thrive in this environment.

Qualifications

• 3–5 years of proven marketing experience in digital, content, and influencer marketing.
• Strong understanding of social platforms, digital trends, and marketing analytics tools.
• Excellent communication, project management, and organizational skills.
• Ability to multitask, manage timelines, and work across teams.
• Creative thinker with strong problem-solving attitude.

Responsibilities

• Conduct thorough market research to understand customer needs, behavior, trends, and competitive insights.
• Lead content development for social media, blogs, websites, and marketing collaterals in coordination with the content and design teams.
• Manage outbound and inbound marketing efforts, including content strategy, advertising, events, and lead-generation activities.
• Collaborate with internal teams and external vendors to ensure brand campaigns are executed smoothly.
• Drive initiatives to engage target audiences through social media, email marketing, professional platforms, and industry events.
• Plan and coordinate pre- and post-production activities for marketing-related video and photo shoots.
• Explore innovative ideas to enhance marketing and campaign effectiveness.

Skills

Marketing experience

Digital marketing

Content creation

Social media

Analytics tools

Tools

Google Analytics

Meta Business Suite

Job description

Job Description:

Key Responsibilities

• Conduct thorough market research to understand customer needs, behavior, trends, and competitive insights.
• Lead content development for social media, blogs, websites, and marketing collaterals in coordination with the content and design teams.
• Manage outbound and inbound marketing efforts, including content strategy, advertising, events, and lead-generation activities.
• Collaborate with internal teams, external vendors to ensure seamless execution of brand campaigns.
• Drive initiatives to effectively reach and engage target audiences through social media, email marketing, professional platforms, and industry events.
• Plan and coordinate pre and post-production activities for marketing-related video and photo shoots.
• Explore innovative ideas and strategies to enhance marketing and campaign effectiveness.

Qualifications

• 3-5 years of proven experience in a marketing role, with exposure to digital, content, and influencer marketing.
• Strong understanding of social media platforms, digital trends, and marketing analytics tools (Google Analytics, Meta Business Suite, etc.).
• Excellent communication, project management, and organizational skills.
• Ability to multitask, manage timelines, and work collaboratively across teams.
• Creative thinker with a strong problem-solving attitude.