Digital Marketing Specialist

PCB Power India; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

PCB Power India is seeking a dynamic marketing professional to lead digital content, social media, blogs, and campaigns. You will collaborate with content and design teams to craft compelling narratives and campaigns that resonate with target audiences in the tech sector.

With 3–5 years of experience, you’ll analyze trends, optimize campaigns using analytics tools, and coordinate with internal and external partners to drive brand awareness and lead generation across digital channels.

Qualifications

• 3–5 years of proven marketing experience across digital, content and influencer channels.
• Strong knowledge of social media platforms, digital trends, and analytics tools (GA, Meta).
• Excellent communication, project management and organization skills.
• Ability to multitask, meet deadlines, and collaborate across teams.
• Creative thinker with problem-solving mindset.

Responsibilities

• Conduct thorough market research on customer needs, behavior, trends and competitors.
• Lead content development for social media, blogs, websites and collaterals with design teams.
• Manage outbound and inbound marketing efforts, including content strategy and events.
• Collaborate with internal and external partners to ensure campaign execution.
• Drive engagement through social media, email marketing, professional networks and events.
• Plan pre and post-production for marketing video and photo shoots.
• Explore innovative ideas to enhance marketing and campaign effectiveness.

Skills

Marketing experience 3-5 yrs

Digital marketing

Content marketing

Influencer marketing

Analytics tools

Communication

Project management

Multitasking

Tools

Google Analytics

Meta Business Suite

Job description

Key Responsibilities

• Conduct thorough market research to understand customer needs, behavior, trends, and competitive insights.
• Lead content development for social media, blogs, websites, and marketing collaterals in coordination with the content and design teams.
• Manage outbound and inbound marketing efforts, including content strategy, advertising, events, and lead-generation activities.
• Collaborate with internal teams, external vendors to ensure seamless execution of brand campaigns.
• Drive initiatives to effectively reach and engage target audiences through social media, email marketing, professional platforms, and industry events.
• Plan and coordinate pre and post-production activities for marketing-related video and photo shoots.
• Explore innovative ideas and strategies to enhance marketing and campaign effectiveness.

Qualifications

• 3-5 years of proven experience in a marketing role, with exposure to digital, content, and influencer marketing.
• Strong understanding of social media platforms, digital trends, and marketing analytics tools (Google Analytics, Meta Business Suite, etc.).
• Excellent communication, project management, and organizational skills.
• Ability to multitask, manage timelines, and work collaboratively across teams.
• Creative thinker with a strong problem-solving attitude.