Digital Marketing Executive

MR Technology; Vadodara; On-site; INR 300,000 - 540,000; Full time

Job summary

MR Technology is seeking a Digital Marketing Executive in Vadodara to drive lead generation, manage paid campaigns on Meta and Google, and execute WhatsApp marketing automation. You will collaborate with designers to craft compelling ad copy and templates, track performance metrics, and optimize campaigns for higher conversions.

The role requires hands-on campaign execution, strong copywriting, and analytical skills to continually improve results across channels and campaigns.

Qualifications

• Fresher–3 years in digital marketing with hands-on campaign execution.
• Experience with Meta Ads Manager, Google Ads, and WhatsApp broadcast/API automation platforms.
• Strong copywriting for ad text, WhatsApp messages and CTAs.
• Analytical ability to review daily lead performance and optimize campaigns.

Responsibilities

• WhatsApp Campaigns: Set up, schedule, and automate broadcast messaging, follow-ups, and promotional WhatsApp campaigns using API tools.
• Paid Ads: Create, manage, and optimize lead generation and conversion ads on Meta Ads Manager (Facebook/Instagram) and Google Ads.
• Lead Nurturing & Analytics: Track CTR, CPL, open rates, and conversion rates across paid ads and WhatsApp broadcasts.
• Content Collaboration: Work with graphic designers and video editors to create high-converting ad copy, visual assets, and message templates.

Skills

Copywriting

Analytical ability

Campaign execution

Lead generation

Tools

Meta Ads Manager

Google Ads

WhatsApp API

Job description

We are hiring a performance-oriented Digital Marketing Executive to manage our lead generation, social media ads, and direct marketing automation. You will be directly responsible for launching paid campaigns across Meta/Google, as well as executing targeted WhatsApp marketing campaigns to convert leads into customers.

Key Responsibilities:

• WhatsApp Campaigns: Set up, schedule, and automate broadcast messaging, follow-ups, and promotional WhatsApp campaigns using API tools (e.g., Wati, Aisensy, Gupshup, or similar).
• Paid Ads: Create, manage, and optimize lead generation and conversion ads on Meta Ads Manager (Facebook/Instagram) and Google Ads.
• Lead Nurturing & Analytics: Track metrics like CTR, Cost Per Lead (CPL), open rates, and conversion rates across paid ads and WhatsApp broadcasts.
• Content Collaboration: Work with graphic designers and video editors to create high-converting ad copy, visual assets, and message templates.

Requirements:

• Experience: Fresher – 3 years in digital marketing with hands-on campaign execution.
• Tool Knowledge: Experience with Meta Ads Manager, Google Ads, and WhatsApp broadcast/API automation platforms.
• Skills: Strong copywriting skills for ad text, WhatsApp message broadcasts, and call-to-action (CTA) hooks.
• Analytical Ability: Comfortable reviewing daily lead performance metrics and optimizing underperforming campaigns.