Marketing Manager- Digital & Content (B2B)

Titan Company; Bangalore Rural; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Titan Company in Bangalore is seeking a Senior Digital Marketing Manager to architect and execute our digital strategy across channels. You will lead annual and quarterly plans, run B2B campaigns with Google Ads, LinkedIn, and Meta, and drive marketing automation using Salesforce Marketing Cloud.

The role includes content creation, website optimization, sales enablement, and analytics to boost lead quality and pipeline.

Qualifications

• MBA with marketing specialization from a premier institute.
• 5–8 years in Digital Marketing, Performance Marketing or Demand Gen.
• Proven experience in B2B lead generation and performance campaigns.
• Hands-on with Google Ads, LinkedIn, Meta for acquisition.

Responsibilities

• Develop annual and quarterly digital marketing plans aligned with business objectives.
• Drive B2B lead generation campaigns across Google Ads, LinkedIn, Meta.
• Manage end-to-end marketing automation and lead nurturing using Salesforce Marketing Cloud.
• Create content-driven campaigns and assets (case studies, ebooks, emails).
• Oversee website and e-commerce performance and UX improvements.
• Enable sales with gifting catalogs, collateral, and industry materials.
• Build dashboards, analyze performance, and report KPIs.
• Manage agencies, vendors, SLAs, and budgets.

Skills

Digital marketing strategy

Lead generation

Marketing automation

Content marketing

Website & e-commerce management

Sales enablement

Analytics & reporting

Agency & vendor management

Education

MBA with Marketing specialization

Tools

Salesforce Marketing Cloud

Google Ads

LinkedIn

Meta (Facebook)

Job description

Job Requirements

1. Digital Marketing Strategy & Planning

• Develop annual and quarterly digital marketing plans aligned with business objectives.
• Create and manage the digital marketing calendar.
• Design customer acquisition journeys across awareness, consideration, lead generation, and conversion stages.
• Develop paid, owned, and earned media strategies.
• Monitor campaign performance and generate actionable insights through dashboards and analytics.
• Collaborate with agencies and stakeholders on digital strategy, budgets, and execution plans.

2. Lead Generation & Performance Marketing

• Drive B2B lead generation campaigns through Google Ads, LinkedIn, Meta, industry portals, and lead-generation partners.
• Build and execute targeted campaigns for HR, Procurement, Sales, Marketing, Channel Management, and CXO audiences.
• Optimize campaigns to improve lead quality and conversion rates.
• Track and report key metrics such as Traffic, Leads, MQLs, SQLs, Opportunities, CPL, CPQL, and Lead-to-Opportunity conversion.
• Deliver qualified leads that contribute to revenue growth.

3. Marketing Automation & Lead Nurturing

• Manage end-to-end B2B marketing campaigns using Salesforce Marketing Cloud and other automation platforms.
• Build automated lead nurturing journeys and lead scoring frameworks.
• Improve MQL-to-SQL conversion rates through targeted engagement programs.
• Ensure seamless lead handoff and collaboration with sales teams.
• Manage landing pages, customer data, campaign tracking, and marketing automation operations. [

4. Content Marketing & Campaign Management

• Create and execute content-driven marketing campaigns.
• Develop case studies, brochures, whitepapers, gifting solution guides, and thought leadership content.
• Create digital assets including emailers, banners, videos, infographics, and campaign creatives.
• Develop personalized communication for key accounts and industry segments.
• Ensure all marketing communications align with brand guidelines.

5. Website & E-commerce Management

• Manage website performance and user experience initiatives.
• Monitor website analytics, traffic trends, and conversion performance.
• Recommend and implement improvements to enhance website effectiveness.
• Support digital commerce initiatives and online lead acquisition efforts.

6. Sales Enablement

• Develop and maintain corporate gifting presentations, catalogs, and sales collateral.
• Create industry-specific marketing materials for Employee Recognition, Long Service Awards, Channel Rewards, Milestone Programs, and Festive Gifting.
• Support sales teams with relevant content and marketing tools to improve customer engagement and conversion.
• Drive digital distribution of catalogs and sales materials.

7. Analytics & Reporting

• Build dashboards for campaign performance monitoring.
• Analyze digital marketing effectiveness and identify opportunities for improvement.
• Track business KPIs and provide recommendations to optimize marketing investments.
• Present insights and reports to management and business stakeholders.

8. Agency & Vendor Management

• Identify, evaluate, and onboard marketing, creative, and digital agencies.
• Manage agency relationships, contracts, budgets, and performance.
• Negotiate commercial terms and monitor deliverables against agreed SLAs and SOWs.
• Continuously evaluate vendor effectiveness and recommend improvements or renewals.

Work Experience

Educational Qualification

• MBA from a premier institute, preferably with a specialization in Marketing.
• Performance makreting specialist
• Google-certified professional in SEO and SEM preferred.
• Certifications or hands-on experience in Marketing Automation and Account-Based Marketing (ABM) platforms preferred.

Relevant Experience

• 5–8 years of experience in Digital Marketing, Performance Marketing, or Demand Generation roles.
• Proven experience in B2B lead generation and performance marketing campaigns.
• Experience in Retail, FMCG, E-commerce, Corporate Gifting, or Digital Agency environments.
• Hands-on experience in managing digital acquisition campaigns across Google Ads, LinkedIn, Meta, and other lead-generation channels.