Social Media Advertising Specialist

Codeedge Tech And Ventures; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Codeedge Tech And Ventures in Bengaluru is hiring a paid media specialist to plan, launch and optimise campaigns across Meta, Google and LinkedIn, owning budgets, creative testing and the numbers that come back. You will be hands-on with Meta Ads Manager and Google Ads, skilled in audience targeting and conversion tracking (Pixel, GA4, server-side events), and focused on CAC, ROAS and CPL.

Collaboration with design and video teams to brief high-converting creatives is essential, with lead

Qualifications

• 2+ years of paid social and search campaign management with budgets.
• Hands-on with Meta Ads Manager and Google Ads; LinkedIn Ads is a plus.
• Strong audience targeting, creative testing and conversion tracking.
• Familiar with CAC, ROAS, CPL metrics and their implications.
• Collaborates with design/video to brief high-converting creatives.
• Experience in lead generation and ecommerce is a plus.

Responsibilities

• Plan, launch and optimise campaigns across Meta, Google and LinkedIn.
• Own budgets, campaign performance and testing.
• Work with design and video to brief creatives that convert.
• Focus on cost per result and measurable outcomes.

Skills

Paid campaigns

Meta Ads Manager

Google Ads

LinkedIn Ads

Audience targeting

Creative testing

Conversion tracking

Pixel/GA4

Server-side events

CAC

ROAS

CPL

Lead generation

E-commerce

Tools

Meta Ads Manager

Google Ads

GA4

Job description

Organic builds the brand; paid makes it move. You'll plan, launch and optimise paid campaigns across Meta, Google and LinkedIn, owning budgets, creative testing, and the numbers that come back. We care about cost per result, not impressions.

What we're looking for:

2+ years running paid social and search campaigns with real budget responsibility

Hands‑on with Meta Ads Manager and Google Ads; LinkedIn Ads a plus

Strong on audience targeting, creative testing and conversion tracking (Pixel, GA4, server‑side events)

Comfortable with the numbers: CAC, ROAS, CPL, and honest about what they mean

Works closely with design and video to brief creative that actually converts

Experience across both lead generation and e-commerce is a strong plus