Sr.BDM (Horeca)

Assort 1 Corp Services; Mumbai; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Assort 1 Corp Services in Mumbai seeks a seasoned B2B sales professional to drive client acquisition and lead generation for corporate offices, campuses, and HoReCa accounts, selling tech-enabled brewing solutions and beverage blends.

You will manage the full sales lifecycle from cold calling to deal closure, oversee demos, negotiate leases, coordinate with operations for installation, and work to exceed monthly and quarterly targets while traveling regionally.

Qualifications

• 4–8+ years of active B2B corporate sales experience in food & beverage, office vending, or facility management.
• Bachelor’s degree in Business Administration, Marketing, or related field preferred.
• Strong pitch, onboarding, and enterprise negotiation capabilities.

Responsibilities

• Client acquisition & lead generation for corporate offices, campuses, and HoReCa accounts.
• On-site product demos, negotiate leases and recurring purchase agreements, manage lifecycle.
• Coordinate with operations for installation, onboarding, and regional account growth.

Skills

Lead generation

B2B sales

Negotiation

CRM data entry

Travel readiness

Education

Bachelor's degree in Business Administration/Marketing or related field

Tools

CRM software

Job description

Role & responsibilities

1. Client Acquisition & Lead Generation

• Target Segments: Identify and onboard corporate offices, educational campuses, exhibition centers, and HoReCa (Hotel, Restaurant, and Catering) accounts.
• Stakeholder Pitching: Pitch tech-enabled brewing solutions and gourmet beverage blends to Human Resources (HR) professionals, facility managers, and procurement directors.
• Pipeline Management: Handle the entire B2B sales lifecycle, including structured cold calling, outbound prospecting, and qualifying leads.

2. Sales Lifecycle & Operations

• Product Demos: Conduct on-site demonstrations of advanced coffee and tea vending machines to showcase product quality and efficiency.
• Deal Closure: Negotiate commercial lease terms, device rentals, and recurring product purchase agreements.
• Cross-functional Alignment: Coordinate with operations and logistics teams to guarantee seamless installation, machine onboarding, and client transitions.

3. Account & Revenue Management

• Target Achievement: Consistently meet and exceed monthly, quarterly, and annual sales volume targets for consumables and equipment lease revenues.
• Relationship Management: Retain large commercial clients by maintaining excellent after-sales relations and addressing any technical or inventory service gaps.
• Market Tracking: Keep record of competitor pricing models, product adjustments, and emerging office cafeteria trends to adapt sales strategies

Preferred candidate profile

• Experience: Generally requires 4 to 8+ years of active B2B corporate sales experience, specifically within the food & beverage, office vending, or facility management industries. [1]
• Education: A Bachelors degree in Business Administration, Marketing, or a related commercial field is preferred. [1, 2]
• Skills Required:
• Exceptional high-level pitch presentation and client onboarding skills.
• Proven capability in negotiating long-term enterprise-level service agreements.
• Deep understanding of institutional sales processes and CRM data entry tracking.
• High-volume field adaptability and a willingness to travel extensively within regional office zones.