Horeca Sales Manager - Males

Suguna Foods; Hyderabad; On-site; INR 1,000,000 - 1,600,000; Full time

Job summary

Suguna Foods in Hyderabad invites a results-driven HoReCa Sales Manager to lead business development and sales growth across the HoReCa channel, acquiring new B2B customers and expanding product penetration in hospitality.

The role demands managing key accounts, negotiating contracts, and driving revenue growth while collaborating with supply chain and marketing teams to ensure service excellence and timely collections.

Qualifications

• Bachelor's degree required in Business Administration, Marketing, Hospitality Management or related field.
• 5+ years of B2B sales experience, preferably in HoReCa, FMCG, Food Ingredients, Beverages, Hospitality Supplies or Institutional Sales.
• Strong understanding of the HoReCa market and customer ecosystem.
• Proven track record of achieving and exceeding sales targets.
• Excellent negotiation, communication, and relationship management skills.
• Ability to identify opportunities and close high-value deals.
• Strong analytical and problem-solving capabilities.
• Proficiency in CRM tools and MS Office applications.

Responsibilities

• Develop and execute sales strategies to drive business growth in the HoReCa channel.
• Identify, acquire, and onboard new hotels, restaurants, cafs, catering companies, cloud kitchens, and institutional customers.
• Build and maintain strong relationships with key decision-makers and procurement teams.
• Manage and grow existing customer accounts through cross-selling and upselling initiatives.
• Conduct market research to identify emerging opportunities, competitor activities, and customer requirements.
• Negotiate commercial agreements, pricing, contracts, and payment terms.
• Ensure achievement of monthly, quarterly, and annual sales targets.
• Collaborate with supply chain, operations, and marketing teams to ensure customer satisfaction and service excellence.
• Track sales performance, maintain CRM records, and generate business reports.
• Handle receivables and ensure timely collections from customers.

Skills

Negotiation

Communication

CRM proficiency

Relationship management

Market research

Education

Bachelor's degree in Business Administration, Marketing, Hospitality Management, or related field

Tools

CRM tools

MS Office

Job description

Job Summary:

We are seeking a results-driven HoReCa Sales Manager to lead business development and sales growth across the Hotel, Restaurant, and Catering (HoReCa) segment. The ideal candidate will be responsible for acquiring new B2B customers, managing key accounts, increasing product penetration, and driving revenue growth within the hospitality sector.

Key Responsibilities:

• Develop and execute sales strategies to drive business growth in the HoReCa channel.
• Identify, acquire, and onboard new hotels, restaurants, cafs, catering companies, cloud kitchens, and institutional customers.
• Build and maintain strong relationships with key decision-makers and procurement teams.
• Manage and grow existing customer accounts through cross-selling and upselling initiatives.
• Conduct market research to identify emerging opportunities, competitor activities, and customer requirements.
• Negotiate commercial agreements, pricing, contracts, and payment terms.
• Ensure achievement of monthly, quarterly, and annual sales targets.
• Collaborate with supply chain, operations, and marketing teams to ensure customer satisfaction and service excellence.
• Track sales performance, maintain CRM records, and generate business reports.
• Handle receivables and ensure timely collections from customers.

Required Skills & Qualifications:

• Bachelor's degree in Business Administration, Marketing, Hospitality Management, or related field.
• 5+ years of B2B sales experience, preferably in HoReCa, FMCG, Food Ingredients, Beverages, Hospitality Supplies, or Institutional Sales.
• Strong understanding of the HoReCa market and customer ecosystem.
• Proven track record of achieving and exceeding sales targets.
• Excellent negotiation, communication, and relationship management skills.
• Ability to identify opportunities and close high-value deals.
• Strong analytical and problem-solving capabilities.
• Proficiency in CRM tools and MS Office applications.

Preferred Experience:

• Experience selling food products, beverages, kitchen equipment, hospitality supplies, consumables, or related solutions to hotels and restaurants.
• Existing network within the HoReCa industry.
• Experience in key account management and distributor management.