Sr. BDE - HoReCa Sales - Kolkata

Hyfun Foods; Kolkata District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

HyFun Foods, a leading frozen food brand in India, is seeking to strengthen its HoReCa sales team by hiring a Senior BDE based in Kolkata. The role targets expanding the HoReCa customer base across hotels, restaurants, cafes, and cloud kitchens, with a focus on achieving sales targets.

Reporting to the Sales Head, you will identify new opportunities, build relationships with chefs and procurement managers, coordinate with distributors, and collaborate with Supply Chain, Marketing, and Finance to

Qualifications

• Minimum graduate qualification as stated in the posting.
• 8–10 years of relevant experience in HoReCa sales.

Responsibilities

• Develop and expand HoReCa customer base across hotels, restaurants, cafés, caterers, QSRs, cloud kitchens, institutions.
• Identify new business opportunities within the assigned territory.
• Build relationships with chefs, purchase managers, owners, and key decision-makers.
• Achieve monthly, quarterly, and annual sales targets.
• Ensure product placement and visibility across outlets.
• Coordinate with distributors for availability, orders and timely deliveries.
• Conduct product presentations, sampling, and chef demonstrations.
• Monitor competitor activity and market trends.
• Ensure timely collection of payments and maintain healthy receivables.
• Prepare daily visit and sales reports and market intelligence updates.
• Collaborate with Supply Chain, Marketing, and Finance for seamless service.

Skills

HoReCa sales

Client relationships

Sales target achievement

Distributors coordination

Education

Graduate degree

Job description

HyFun a leading brand in Frozen Food in India with exports in more than 50+ countries is seeking to strengthen its HORECA Sales Team. We are looking to fill the Sr. BDE based at Kolkata.

Position/Profile Title: Senior BDE

Job Location: Kolkata

Preferred Qualification: Minimum Graduate

Experience: 8-10 years

Key Responsibilities

• Develop and expand the HoReCa customer base, including Hotels, Restaurants, Cafs, Caterers, QSRs, Cloud Kitchens, Institutions, and Canteens.
• Identify new business opportunities and acquire new customers within the assigned territory.
• Build strong relationships with chefs, purchase managers, owners, and key decision-makers.
• Achieve monthly, quarterly, and annual sales targets.
• Ensure effective product placement and visibility across customer outlets.
• Coordinate with distributors to ensure product availability, order fulfilment, and timely deliveries.
• Conduct product presentations, sampling activities, and chef demonstrations to increase product adoption.
• Monitor competitor activities, pricing, and market trends and share actionable insights.
• Ensure timely collection of payments and maintain healthy receivables.
• Prepare daily visit reports, sales reports, and market intelligence updates.
• Collaborate with internal teams such as Supply Chain, Marketing, and Finance for seamless customer servicing.