Horeca Sr Sales Executive

Coffeeza; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Coffeeza in Bengaluru is seeking a Senior Sales Executive (HORECA) to drive revenue growth and broaden brand presence across hotels, restaurants, and catering sectors. You will hunt for new business, manage key accounts, and lead sales execution through visits, demonstrations, and sampling, while travelling extensively.

The role requires 2-7 years of sales experience in HORECA, FMCG, or hospitality, with strong communication, negotiation and presentation skills.

Qualifications

• 2-7 years of sales experience in HORECA, FMCG, food & beverage, or hospitality industries
• Any Bachelor’s degree
• Strong communication, negotiation, and presentation skills
• Willingness to travel extensively for client meetings and business development

Responsibilities

• Market Expansion: Identify and convert new business opportunities within premium hotels, fine-dining restaurants, QSR chains, and corporate caterers
• Key Account Management: Maintain and scale relationships with Executive Chefs, F&B Managers, and Procurement Heads for long-term loyalty
• Sales Strategy: Achieve monthly and quarterly sales targets via field visits, product demonstrations, and sampling sessions
• Competitor Intelligence: Monitor market trends, competitor pricing, and new product launches
• Receivables Management: Ensure timely collection of payments and manage credit cycles for assigned accounts

Skills

Communication

Negotiation

Presentation

Education

Any Bachelor’s degree

Job description

Location: Bengaluru

Working Days: Mon Sat (2nd & 4th Sat off)
Experience Required: 2 - 7 Years
Employment Type: Full-time

About the role:

The Senior Sales Executive (HORECA) is responsible for driving revenue growth and expanding brand presence within the Hotels, Restaurants, and Catering/Caf sectors. This role requires a blend of strategic hunting, relationship management, and a deep understanding of the culinary and hospitality landscape.

Key Responsibilities:

• Market Expansion: Identify and convert new business opportunities within premium hotels, fine-dining restaurants, QSR chains, and corporate caterers.
• Key Account Management: Maintain and scale relationships with Executive Chefs, F&B Managers, and Procurement Heads to ensure long-term loyalty.
• Sales Strategy: Execute monthly and quarterly sales targets through aggressive field visits, product demonstrations, and sampling sessions.
• Competitor Intelligence: Monitor market trends, competitor pricing, and new product launches to maintain a competitive edge.
• Receivables Management: Ensure timely collection of payments and manage the credit cycle effectively for assigned accounts.

Qualifications & Experience:

• 2-7 years of sales experience in HORECA, FMCG, food & beverage, or hospitality industries.
• Any Bachelors degree.
• Strong communication, negotiation, and presentation skills.
• Willingness to travel extensively for client meetings and business development.