Sr Associate - Field Marketing

Path Solutions Group; Chennai District; Hybrid; INR 700,000 - 1,100,000; Full time

Job summary

Path Solutions Group in Chennai/Bangalore is seeking a Senior Executive - Field Marketing to lead demand generation, customer engagement, and partner marketing for ERP and enterprise software solutions. The role focuses on executing B2B marketing campaigns, events, webinars, and lead generation to contribute to the sales pipeline.

You will collaborate with sales, product, and partners, plan regional campaigns, manage events, and optimize ROI across digital and offline channels, with a strong

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 4-6 years of experience in Field Marketing, Demand Generation, Marketing Programs, Event Marketing, or Campaign Management.
• Experience supporting B2B technology, SaaS, ERP, Cloud, Enterprise Applications, or IT services organizations.
• Strong stakeholder management skills with cross-functional collaboration.
• Excellent communication, presentation, and project management skills.
• Experience managing multiple campaigns and events simultaneously.

Responsibilities

• Demand generation and pipeline creation.
• Plan and execute regional marketing campaigns to generate qualified leads and sales opportunities.
• Collaborate with sales to align marketing with revenue goals.
• Drive inbound/outbound demand generation across digital and offline channels.
• Manage events including logistics, vendor coordination, and attendee engagement.
• Develop post-event nurture programs to convert attendees into opportunities.
• Support partner channel marketing initiatives and co-marketing campaigns.
• Collaborate with product marketing for messaging and collateral.
• Track campaign performance and report metrics.

Skills

Field Marketing

Event Marketing

B2B Marketing

Campaign Management

Lead Generation

Webinar

Partner Marketing

Marketing Analytics

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

Salesforce

HubSpot

Marketo

Zoho CRM

Microsoft Dynamics CRM

Job description

Job Summary

Senior Executive - Field Marketing (ERP Solutions) Location: Chennai / Bangalore Experience: 4-6 Years Function: Marketing Industry Preference: ERP / Enterprise Software / SaaS / B2B Technology ERP Experience: Preferred but not Mandatory. We are seeking a dynamic and results-oriented Senior Executive - Field Marketing to drive demand generation, customer engagement, partner marketing initiatives, and regional marketing programs for our ERP and enterprise software solutions. The ideal candidate will have experience executing B2B marketing campaigns, events, webinars, customer engagement programs, and lead generation initiatives that contribute directly to sales pipeline growth. Candidates with experience in ERP, SaaS, enterprise applications, or technology products will have an added advantage.

Key Responsibilities

• Demand Generation
• Pipeline Creation
• Plan and execute regional marketing campaigns to generate qualified leads and sales opportunities.
• Collaborate closely with sales teams to align marketing initiatives with revenue goals.
• Drive inbound and outbound demand generation programs across digital and offline channels.
• Monitor campaign performance and optimize activities to maximize ROI and pipeline contribution.
• Events - Customer Engagement
• Organize and execute customer events, roundtables, executive briefings, roadshows, seminars, and industry conferences.
• Coordinate webinars, product launches, thought leadership programs, and solution showcase events.
• Manage event logistics including vendor management, venue coordination, marketing collateral, and attendee engagement.
• Develop post-event nurture programs to convert attendees into qualified opportunities.
• Partner Channel Marketing
• Support channel partner marketing initiatives and co-marketing campaigns.
• Work with partners to drive awareness, lead generation, and customer acquisition.
• Assist in developing partner marketing toolkits, campaign kits, and sales enablement assets.
• Content Campaign Management
• Collaborate with product marketing teams to create campaign messaging, case studies, customer success stories, and marketing collateral.
• Manage email campaigns, landing pages, social media promotions, and event communications.
• Ensure consistent brand messaging across all customer-facing activities.
• Analytics Reporting
• Track campaign effectiveness using key marketing metrics.
• Measure lead generation, conversion rates, marketing-qualified leads (MQLs), and pipeline contribution.
• Prepare regular reports and dashboards for sales and leadership teams.
• Utilize CRM and marketing automation platforms to manage campaign activities and reporting.

Required Qualifications

• Bachelors degree in Marketing, Business Administration, Communications, or related field.
• 4-6 years of experience in Field Marketing, Demand Generation, Marketing Programs, Event Marketing, or Campaign Management.
• Experience supporting B2B technology, SaaS, ERP, Cloud, Enterprise Applications, or IT services organizations.
• Strong stakeholder management skills with the ability to collaborate across sales, product, partner, and marketing teams.
• Excellent communication, presentation, and project management skills.
• Experience managing multiple campaigns and events simultaneously.

Preferred Qualifications

• Experience in ERP solutions such as SAP, Oracle, Microsoft Dynamics, Infor, NetSuite, Epicor, Sage, or similar enterprise platforms.
• Knowledge of industries such as Manufacturing, BFSI, Retail, Distribution, Supply Chain, Healthcare, or Enterprise Services.
• Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Zoho, or Microsoft Dynamics CRM.
• Experience managing regional marketing programs across India or international markets.

Key Skills

• Field Marketing
• Event Marketing
• B2B Marketing
• Campaign Management
• Lead Generation
• Webinar
• Partner Marketing
• Marketing Analytics