Field Marketing Manager

KatalAiser; Chennai District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

KatalAiser is seeking an experienced Field Marketing professional in India to lead field marketing, demand generation, and regional campaigns that drive sales pipeline growth. You will plan events, manage ABM programs, and collaborate with Sales/BD teams to identify target accounts across IT services and technology sectors.

The role requires 5-10 years in B2B marketing with strong event management, lead generation, and campaign management skills.

Qualifications

• 5-10 years of experience in Field Marketing / B2B Marketing / Demand Generation / Regional Marketing.
• Mandatory experience in an IT Services, IT Consulting, SaaS, or Technology company.
• Strong experience in B2B demand generation, events, lead generation, and campaign management.

Responsibilities

• Develop and execute field marketing strategies aligned with sales and business objectives.
• Plan and manage industry events, conferences, trade shows, webinars, seminars, and customer engagement programs.
• Generate qualified leads and contribute to sales pipeline growth.
• Work closely with Sales and Business Development teams to identify target accounts and markets.
• Execute ABM, demand-generation, lead-nurturing, and regional marketing campaigns.
• Coordinate with internal teams, agencies, partners, and vendors for marketing campaigns and events.
• Develop marketing collateral, presentations, email campaigns, and promotional content.
• Track campaign performance, lead conversion, ROI, and pipeline contribution.
• Conduct market and competitor research to identify new opportunities.
• Support product launches, customer workshops, and partner marketing initiatives.

Skills

demand generation

field marketing

b2b

Job description

Location: Chennai / Bengaluru

Experience: 5-10 Years

Industry: IT Services / Technology

Function: Field Marketing / Demand Generation

Role Overview

We are looking for an experienced Field Marketing professional with 5-10 years of experience in B2B marketing, preferably from an IT Services or Technology company. Candidates can come from any technology domain. The role will focus on field marketing, demand generation, events, lead generation, and supporting sales pipeline growth.

Key Responsibilities

• Develop and execute field marketing strategies aligned with sales and business objectives.
• Plan and manage industry events, conferences, trade shows, webinars, seminars, and customer engagement programs.
• Generate qualified leads and contribute to sales pipeline growth.
• Work closely with Sales and Business Development teams to identify target accounts and markets.
• Execute ABM, demand-generation, lead-nurturing, and regional marketing campaigns.
• Coordinate with internal teams, agencies, partners, and vendors for marketing campaigns and events.
• Develop marketing collateral, presentations, email campaigns, and promotional content.
• Track campaign performance, lead conversion, ROI, and pipeline contribution.
• Conduct market and competitor research to identify new opportunities.
• Support product launches, customer workshops, and partner marketing initiatives.

Mandatory Requirements

• 5-10 years of experience in Field Marketing / B2B Marketing / Demand Generation / Regional Marketing.
• Mandatory experience in an IT Services, IT Consulting, SaaS, or Technology company.
• Candidates can be from any technology domain.
• Strong experience in B2B demand generation, events, lead generation, and campaign management.
• Experience working closely with Sales and Business Development teams.
• Good understanding of ABM, lead nurturing, pipeline generation, and campaign management.
• Strong communication, presentation, project management, and stakeholder-management skills.
• Willingness to travel for events and customer engagements.

Skills: demand generation,field marketing,b2b