Field Marketing Manager

KatalAiser; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

KatalAiser is seeking an experienced Field Marketing professional in Chennai/Bengaluru to drive demand generation and lead the sales pipeline. The role focuses on events, campaigns, ABM and regional marketing initiatives across IT services and technology domains.

Ideal candidates will have 5-10 years in B2B marketing, strong collaboration with Sales teams, and a proven track record in driving engagement through multi-channel campaigns and events.

Qualifications

• 5-10 years in Field Marketing or B2B marketing with a focus on demand generation.
• Experience in IT services, IT consulting, SaaS, or technology sector.
• Proven ability to run ABM, lead nurturing and pipeline-generating campaigns.
• Strong collaboration with Sales and Business Development teams.

Responsibilities

• Develop and execute field marketing strategies aligned with sales objectives.
• Plan and manage industry events, conferences, trade shows, webinars, and seminars.
• Generate qualified leads and contribute to sales pipeline growth.
• Collaborate with Sales/BD to target accounts and markets.
• Execute ABM and regional marketing campaigns including lead nurturing.
• Coordinate with agencies, partners, and vendors for campaigns and events.
• Create marketing collateral, presentations, emails and promotions.
• Track campaign performance, lead conversion, ROI, and pipeline contribution.
• Conduct market and competitor research to identify opportunities.
• Support product launches and partner marketing initiatives.

Skills

Field marketing

B2B marketing

Demand generation

ABM

Lead generation

Events management

Tools

CRM

Marketing automation

Job description

Location: Chennai / Bengaluru

Experience: 5-10 Years

Industry: IT Services / Technology

Function: Field Marketing / Demand Generation

Role Overview

We are looking for an experienced Field Marketing professional with 5-10 years of experience in B2B marketing, preferably from an IT Services or Technology company. Candidates can come from any technology domain. The role will focus on field marketing, demand generation, events, lead generation, and supporting sales pipeline growth.

Key Responsibilities

• Develop and execute field marketing strategies aligned with sales and business objectives.
• Plan and manage industry events, conferences, trade shows, webinars, seminars, and customer engagement programs.
• Generate qualified leads and contribute to sales pipeline growth.
• Work closely with Sales and Business Development teams to identify target accounts and markets.
• Execute ABM, demand-generation, lead-nurturing, and regional marketing campaigns.
• Coordinate with internal teams, agencies, partners, and vendors for marketing campaigns and events.
• Develop marketing collateral, presentations, email campaigns, and promotional content.
• Track campaign performance, lead conversion, ROI, and pipeline contribution.
• Conduct market and competitor research to identify new opportunities.
• Support product launches, customer workshops, and partner marketing initiatives.

Mandatory Requirements

• 5-10 years of experience in Field Marketing / B2B Marketing / Demand Generation / Regional Marketing.
• Mandatory experience in an IT Services, IT Consulting, SaaS, or Technology company.
• Candidates can be from any technology domain.
• Strong experience in B2B demand generation, events, lead generation, and campaign management.
• Experience working closely with Sales and Business Development teams.
• Good understanding of ABM, lead nurturing, pipeline generation, and campaign management.
• Strong communication, presentation, project management, and stakeholder-management skills.
• Willingness to travel for events and customer engagements.

Skills: demand generation,field marketing,b2b