product marketing executive

Agentyo Solutions; Chennai District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Agentyo Solutions in Chennai seeks a Product Marketing Executive to lead B2B marketing initiatives, including email campaigns, inbound lead generation, and digital marketing projects. You will plan and execute integrated campaigns, shape product positioning, and collaborate with sales for demand generation.

The role requires 4–5 years of B2B marketing experience, strong content and analytics skills, and hands-on campaign management in an IT services/product environment.

Qualifications

• 4–5 years of B2B IT/IT product/IT consulting marketing experience.
• 1+ year in inbound lead generation and 360 campaign management.
• Strong knowledge of email marketing, CRM, and lead management tools.
• Experience in product marketing, positioning, and messaging.
• Excellent content writing and communication skills.
• Strong analytical, reporting, and presentation skills.
• Proficient in MS Excel and PowerPoint.
• Ability to independently manage multiple campaigns.

Responsibilities

• Plan and manage email and 360 marketing campaigns for products / services.
• Develop product positioning, messaging, and go-to-market strategies.
• Drive inbound lead generation and co-ordinate closely with sales teams.
• Create content for emails, blogs, landing pages, product collateral, and social media.
• Manage LinkedIn and other professional social channels.
• Track campaign performance, analyze results, and prepare reports.
• Conduct market, competitor, and customer research to inform product marketing strategy.
• Support SEO, Google Ads, and LinkedIn Ads campaigns.
• Manage CRM and lead tracking systems.
• Coordinate with internal teams (sales, product, design) for campaign and launch execution.
• Prepare reports and presentations using Excel and PowerPoint.

Skills

Email marketing

CRM

Lead management

Content writing

Communication

Analytics

PowerPoint

MS Excel

Campaign management

LinkedIn marketing

Education

MBA

Tools

Google Ads

LinkedIn Ads

SEO

Job description

Product Marketing Executive

Location: Chennai
Experience: 4 - 5 Years
Industry Preference: B2B IT Services / IT Product Companies / Marketing Agencies
Qualification: MBA preferred
Immediate Joiners Preferred

Job Summary

We are looking for a dynamic and result-oriented Product Marketing Executive with strong experience in B2B marketing, email campaigns, inbound lead generation, and digital marketing initiatives. The ideal candidate will have hands-on experience planning and executing integrated marketing campaigns, positioning products for target audiences, coordinating with sales teams, and driving lead generation activities for IT services, IT product, or consulting businesses.

Roles & Responsibilities

• Plan and manage email and 360 marketing campaigns for products / services
• Develop product positioning, messaging, and go-to-market strategies
• Drive inbound lead generation and co-ordinate closely with sales teams
• Create content for emails, blogs, landing pages, product collateral, and social media
• Manage LinkedIn and other professional social channels
• Track campaign performance, analyze results, and prepare reports
• Conduct market, competitor, and customer research to inform product marketing strategy
• Support SEO, Google Ads, and LinkedIn Ads campaigns
• Manage CRM and lead tracking systems
• Coordinate with internal teams (sales, product, design) for campaign and launch execution
• Prepare reports and presentations using Excel and PowerPoint

Required Skills

• 4 - 5years of marketing experience, preferably in B2B IT / IT product / IT consulting
• 1+year of experience in inbound lead generation and 360 campaign management
• Strong knowledge of email marketing, CRM, and lead management tools
• Experience in product marketing, positioning, and messaging
• Excellent content writing and communication skills
• Strong analytical, reporting, and presentation skills
• Proficient in MS Excel and PowerPoint
• Ability to independently manage multiple campaigns

Preferred Skills

• Experience in Account - Based Marketing (ABM)
• Familiarity with project management tools
• Knowledge of SEO, SEM, Google Ads, and LinkedIn paid campaigns
• Strong research and strategic planning skills
• Experience with product launches and sales enablement content

Additional Requirements

• Candidates who can join immediately will be preferred
• Strong interpersonal and stakeholder management skills
• Comfortable working full-time from the office in Chennai