Marketing Manager

Earn Modes; Chennai District; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Earn Modes seeks a seasoned Regional Marketing Lead for India to drive demand generation and lead nurturing across APAC. You will own digital campaigns, optimize channels, and ensure local relevance of global content while collaborating with regional sales and stakeholders.

You will manage events, measure performance, and deliver data-driven insights to improve ROI in a fast-paced, global environment.

Qualifications

• 5+ years of marketing experience in B2B environments.
• Strong background in digital marketing, demand generation & lead nurturing.
• Knowledge of event management is required.
• Experience working in global organizations with regional responsibilities.
• Familiarity with complex B2B sales cycles and multi-stakeholder decision-making processes.
• Background in automotive and/or SaaS is a plus.

Responsibilities

• Develop, execute, and optimize digital demand generation campaigns to drive awareness, engagement, lead generation, and pipeline growth for India.
• Manage and optimize digital marketing channels, including paid media, email marketing, marketing automation, and conversion-focused campaigns for India and support with your expertise the whole APAC region
• Monitor campaign performance and identify opportunities to improve lead quality, conversion rates, customer acquisition, and marketing ROI across the APAC region.
• Support the APAC region with Marketing CRM handling and lead journey optimization
• Act as the marketing lead for India, ensuring global campaigns, messaging, and content are effectively adapted to local market requirements
• Collaborate closely with regional sales teams and business stakeholders to align marketing activities with business priorities and growth objectives
• Provide market insights, customer feedback, and competitive intelligence to support marketing planning and execution across APAC
• Identify regional opportunities and recommend local marketing initiatives that support business growth and customer engagement
• Plan and execute local marketing events, trade shows, conferences, webinars, and customer engagement activities in India
• Support regional event promotion through digital marketing activities and integrated campaign execution
• Partner with Sales and business stakeholders to maximize lead generation, customer engagement, and event ROI
• Coordinate pre-event, onsite, and post-event marketing activities to ensure effective follow-up and pipeline contribution
• Track, analyze, and report on digital marketing, campaign, and lead generation performance across assigned markets
• Leverage CRM, marketing automation, and analytics platforms to support data-driven decision-making
• Contribute to a culture of continuous improvement through testing, measurement, and performance-driven marketing execution
• Track, analyze, and report on digital marketing, campaign, and lead generation performance across assigned markets
• Leverage CRM, marketing automation, and analytics platforms to support data-driven decision-making
• Contribute to a culture of continuous improvement through testing, measurement, and performance-driven marketing execution

Skills

B2B marketing

Demand generation

Lead nurturing

Event management

Analytics

Stakeholder management

Content localization

English proficiency

Tools

HubSpot

Zoho Marketing Automation

Job description

Job Description

Description
Digital Marketing & Performance Marketing

– Develop, execute, and optimize digital demand generation campaigns to drive awareness, engagement, lead generation, and pipeline growth for India

– Manage and optimize digital marketing channels, including paid media, email marketing, marketing automation, and conversion-focused campaigns for India and support with your expertise the whole APAC region

– Monitor campaign performance and identify opportunities to improve lead quality, conversion rates, customer acquisition, and marketing ROI across the APAC region

– Support the APAC region with Marketing CRM handling and lead journey optimization

Regional Marketing & Localization

– Act as the marketing lead for India, ensuring global campaigns, messaging, and content are effectively adapted to local market requirements

– Collaborate closely with regional sales teams and business stakeholders to align marketing activities with business priorities and growth objectives

– Provide market insights, customer feedback, and competitive intelligence to support marketing planning and execution across APAC

– Identify regional opportunities and recommend local marketing initiatives that support business growth and customer engagement

Events & Customer Engagement

– Plan and execute local marketing events, trade shows, conferences, webinars, and customer engagement activities in India

– Support regional event promotion through digital marketing activities and integrated campaign execution

– Partner with Sales and business stakeholders to maximize lead generation, customer engagement, and event ROI

– Coordinate pre-event, onsite, and post-event marketing activities to ensure effective follow-up and pipeline contribution

Reporting & Performance Analysis

– Track, analyze, and report on digital marketing, campaign, and lead generation performance across assigned markets

– Leverage CRM, marketing automation, and analytics platforms to support data-driven decision-making

– Contribute to a culture of continuous improvement through testing, measurement, and performance-driven marketing execution

Requirements

KEY MEASURES & INDICATORS (main KPIs used in the role)

1. Demand Generation & Lead Performance

• Number of marketing-qualified leads (MQLs) generated for Indian market


• Cost per lead (CPL) and campaign ROI for local initiatives


• Performance of lead nurturing workflows (open rates, click rates, progression through funnel stages)

2. Campaign Effectiveness

• Performance of digital campaigns (CTR, engagement rate, conversion rate).


• On-time execution and optimization of local campaigns aligned with global initiatives.

3. Brand Awareness & Visibility

• Growth in brand awareness metrics in the region (e.g., reach, impressions, brand search volume).

4. Events & Customer Engagement

• Number of leads generated through local events.


• Post-event follow-up performance (lead conversion, engagement).

5. Reporting & Continuous Improvement

• Timely and accurate delivery of local marketing performance reports.


• Quality of insights and recommendations provided to improve future campaigns.


• Demonstrated improvements in campaign performance over time based on data-driven optimizations.

PROFILE REQUIRED

Professional Background

• 5+ years of marketing experience in B2B environments


• Strong background in digital marketing, demand generation & lead nurturing


• Knowledge of event management is required


• Experience working in global organizations with regional responsibilities


• Familiarity with complex B2B sales cycles and multi-stakeholder decision-making processes


• Background in automotive and/or SaaS is a plus

Skills & Abilities

• Proficient in working with a Marketing CRM (Hubspot or Zoho Marketing Automation)


• Strong analytical skills to measure campaign performance, evaluate KPIs, and optimize marketing initiatives


• Knowledge of LinkedIn Ads, SEO and SEA


• Deep understanding of demand generation, lead nurturing, and digital marketing channels along the whole sales funnel


• Skilled in content creation and localization with a talent for storytelling


• Strong stakeholder management skills to align cross-functional teams on regional priorities


• Comfort working in fast-paced, global environments


• English level C1 or higher

Source: Company Career page