Field Marketing (ERP)

KatalAiser; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

KatalAiser in Bengaluru seeks an experienced Field Marketing professional to drive ERP marketing, customer engagement and demand generation. You will plan campaigns, organize events, and collaborate with Sales to build pipeline across target markets.

The role requires 5+ years in field/B2B marketing, experience with ERP/SaaS products, and strong skills in events, lead generation and ABM. Collaborative, data-driven and ROI-focused professionals are invited to apply.

Qualifications

• 5+ years of field marketing / B2B marketing experience.
• Experience in ERP / SaaS / enterprise software.
• Strong events, demand generation and campaign management experience.
• Ability to collaborate with enterprise sales and support pipeline generation.
• Experience managing multiple stakeholders, agencies and vendors.
• Strong communication, presentation, project management and analytical skills.

Responsibilities

• Plan and execute field marketing strategies and campaigns for ERP solutions.
• Organize customer events, conferences, seminars, webinars, roundtables, and partner events.
• Drive lead generation and demand generation activities across target markets.
• Work closely with Sales and Pre-Sales teams to generate qualified leads and pipeline.
• Develop regional marketing plans aligned with sales targets and GTM strategy.
• Manage marketing budgets, vendors, agencies, and event logistics.
• Create and execute ABM and account-based marketing initiatives for key enterprise accounts.
• Track campaign performance, leads, conversion, pipeline contribution, and ROI.
• Coordinate with Product Marketing and Content teams for collateral, presentations, case studies, and campaigns.
• Conduct competitor and market research to identify new opportunities.

Skills

Field marketing

B2B marketing

ERP marketing

Events management

Lead generation

Campaign management

Stakeholder management

Analytics

Presentation skills

Communication

Job description

We are looking for an experienced Field Marketing professional with strong experience in B2B technology / ERP marketing to drive customer engagement, demand generation, events, and pipeline growth.

Key Responsibilities

• Plan and execute field marketing strategies and campaigns for ERP solutions.


• Organize customer events, conferences, seminars, webinars, roundtables, and partner events.


• Drive lead generation and demand generation activities across target markets.


• Work closely with Sales and Pre-Sales teams to generate qualified leads and pipeline.


• Develop regional marketing plans aligned with sales targets and GTM strategy.


• Manage marketing budgets, vendors, agencies, and event logistics.


• Create and execute ABM and account-based marketing initiatives for key enterprise accounts.


• Track campaign performance, leads, conversion, pipeline contribution, and ROI.


• Coordinate with Product Marketing and Content teams for collateral, presentations, case studies, and campaigns.


• Conduct competitor and market research to identify new opportunities.

Required Skills & Experience

• 5+ years of experience in Field Marketing / B2B Marketing.


• Experience in ERP / SaaS / Enterprise Software / IT products is preferred.


• Strong experience in events, demand generation, lead generation, and campaign management.


• Ability to work closely with enterprise sales teams and support pipeline generation.


• Experience managing multiple stakeholders, agencies, and vendors.


• Strong communication, presentation, project-management, and analytical skills.

Skills: field marketing,erp,marketing