Field Marketing (ERP)

KatalAiser; Chennai District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

KatalAiser is seeking an experienced Field Marketing professional to drive B2B technology ERP marketing, customer engagement, demand generation, events and pipeline growth. The role focuses on planning regional campaigns, organizing events, and collaborating with Sales, Pre-Sales, Product Marketing and Content teams to generate qualified leads.

Ideal candidates have 5+ years in field/B2B marketing with ERP/SaaS experience and strong capabilities in events, demand and lead generation, and

Qualifications

• 5+ years in Field Marketing / B2B Marketing.
• ERP / SaaS / Enterprise Software / IT products experience preferred.
• Strong events, demand generation, lead generation, and campaign management experience.
• Ability to collaborate with enterprise sales to support pipeline generation.
• Experience coordinating multiple stakeholders, agencies and vendors.
• Excellent communication, presentation, project management and analytical skills.

Responsibilities

• Plan and execute field marketing strategies and campaigns for ERP solutions.
• Organize customer events, conferences, seminars, webinars, roundtables and partner events.
• Drive lead generation and demand generation across target markets.
• Collaborate with Sales and Pre-Sales to generate qualified leads and pipeline.
• Develop regional marketing plans aligned with sales targets and GTM strategy.
• Manage marketing budgets, vendors, agencies and event logistics.
• Create ABM initiatives for key enterprise accounts.
• Track campaign performance, leads, conversion, pipeline contribution and ROI.
• Coordinate with Product Marketing and Content teams for collateral and campaigns.
• Conduct competitor and market research to identify new opportunities.

Skills

Field Marketing

B2B Marketing

Events

Demand Generation

Lead Generation

Campaign Management

Communication

Presentation

Project Management

Analytical Skills

Job description

We are looking for an experienced Field Marketing professional with strong experience in B2B technology / ERP marketing to drive customer engagement, demand generation, events, and pipeline growth.

Key Responsibilities

• Plan and execute field marketing strategies and campaigns for ERP solutions.


• Organize customer events, conferences, seminars, webinars, roundtables, and partner events.


• Drive lead generation and demand generation activities across target markets.


• Work closely with Sales and Pre-Sales teams to generate qualified leads and pipeline.


• Develop regional marketing plans aligned with sales targets and GTM strategy.


• Manage marketing budgets, vendors, agencies, and event logistics.


• Create and execute ABM and account-based marketing initiatives for key enterprise accounts.


• Track campaign performance, leads, conversion, pipeline contribution, and ROI.


• Coordinate with Product Marketing and Content teams for collateral, presentations, case studies, and campaigns.


• Conduct competitor and market research to identify new opportunities.

Required Skills & Experience

• 5+ years of experience in Field Marketing / B2B Marketing.


• Experience in ERP / SaaS / Enterprise Software / IT products is preferred.


• Strong experience in events, demand generation, lead generation, and campaign management.


• Ability to work closely with enterprise sales teams and support pipeline generation.


• Experience managing multiple stakeholders, agencies, and vendors.


• Strong communication, presentation, project-management, and analytical skills.

Skills: field marketing,erp,marketing