Specialist – Partnerships & Affiliates

Nutrabay; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Nutrabay in India is hiring for a Specialist – Partnerships & Affiliates to build and manage brand and affiliate ecosystems. You will identify strategic partners, onboard them, and drive mutual growth across fitness, wellness, and nutrition spaces.

You will run GTM campaigns with partners, create incentive plans, and monitor performance with dashboards. The role demands strong networking, negotiation, and relationship management to grow customer acquisition and brand awareness.

Qualifications

• Experience building partnerships and affiliate ecosystems
• Strong negotiation and relationship-management skills
• Ability to source, pitch, close, and manage partnerships independently
• Excel/Sheets proficiency for tracking metrics

Responsibilities

• Build Strategic Brand Partnerships with complementary brands
• Build and Scale the Affiliate Ecosystem by recruiting and managing affiliates
• Execute Go‑to‑Market (GTM) Initiatives with joint campaigns and product launches
• Track Partnership Performance with KPIs and dashboards

Skills

Strategic Alliances

Brand Partnerships

Affiliate Partnerships

Business Development

Partner Acquisition & Onboarding

Relationship Management

Commercial Negotiation

Partnership Performance Tracking

Campaign Performance Analysis

ROI Measurement

Excel/Google Sheets proficiency

Strong communication and presentation

Job description

Job Role: Specialist – Partnerships & Affiliates

You should apply if you have:

• A strong interest in building strategic partnerships and affiliate ecosystems that drive customer acquisition and brand growth
• Excellent communication, networking, and negotiation skills
• A problem-solving mindset with the ability to identify high-impact partnership opportunities
• Ownership-driven attitude—comfortable sourcing, pitching, closing, and managing partnerships independently
• Ability to multitask, prioritize, and collaborate across marketing, brand, and product teams

You should not apply if you:

• Have experience limited only to affiliate networks like vCommission, Admitad, or coupon/cashback platforms
• Are uncomfortable with outreach, networking, and business development
• Require constant supervision to manage external relationships
• Avoid commercial negotiations or relationship management

Skills Required:

Partnerships & Growth Skills

• Strategic Alliances
• Brand Partnerships
• Affiliate Partnerships
• Business Development
• Partner Acquisition & Onboarding
• Relationship Management
• Commercial Negotiation

Analytical & Business Skills

• Partnership Performance Tracking
• Campaign Performance Analysis
• ROI Measurement
• Excel/Google Sheets proficiency
• Strong communication and presentation skills

What will you do?

Build Strategic Brand Partnerships

• Identify and onboard complementary brands with a similar target audience (fitness, wellness, sports nutrition, lifestyle, etc.)
• Develop cross-promotion opportunities that drive customer acquisition and brand awareness
• Negotiate mutually beneficial commercial partnerships
• Maintain long‑term strategic relationships with partner brands

Build and Scale the Affiliate Ecosystem

• Recruit, onboard, and manage dieticians, personal trainers, fitness coaches, nutrition experts, and wellness professionals as affiliates
• Develop affiliate engagement programs to drive consistent referrals
• Build incentive structures and commission plans
• Strengthen affiliate relationships to improve retention and performance

Execute Go‑to‑Market (GTM) Initiatives

• Launch co‑marketing campaigns with partner brands
• Coordinate joint campaigns, giveaways, webinars, challenges, and product launches
• Work closely with internal marketing teams for campaign execution
• Ensure timely delivery of partnership commitments

Track Partnership Performance

• Measure revenue, customer acquisition, referrals, and campaign ROI
• Monitor affiliate and partnership performance against defined KPIs
• Build dashboards and performance reports
• Identify opportunities to optimize partnerships for better outcomes
• Work closely with Brand, Marketing, Influencer Marketing, Category, and Product teams
• Align partnership initiatives with business objectives
• Coordinate campaign execution with internal and external stakeholders
• Ensure seamless communication between partners and internal teams
• Research emerging partnership opportunities within the health, fitness, and wellness ecosystem
• Build relationships with gyms, fitness communities, sports events, wellness platforms, and other relevant partners
• Recommend scalable partnership initiatives to accelerate business growth
• Continuously improve partnership processes and execution

Work Experience:

• Partnership Performance Tracking
• Strategic Alliances
• Brand Partnerships
• Affiliate Partnerships
• Cross Promotions
• Business Development
• Relationship Management
• Partner Acquisition
• Co‑Marketing
• Commercial Negotiation
• Revenue Growth
• Fitness Ecosystem
• Wellness Partnerships

Location:

• Friendly atmosphere
• High learning & personal growth opportunity
• Flexible Timings
• Diverse work environment

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now, and our family is constantly growing.

We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 million in a Series A funding.