Senior Analyst - D2C Growth

Nutrabay; Gurugram District; On-site; INR 1,500,000 - 2,300,000; Full time

Benefits offered by this job

Friendly atmosphere

High learning & personal growth

Flexible timings

Diverse work environment

Job summary

Nutrabay in Gurugram, Haryana is seeking a data analytics professional with 4–5 years of experience to own and monitor core D2C metrics, perform root cause analyses, and translate insights into actionable actions.

You will collaborate with product, marketing, and ops, build lightweight dashboards using AI-assisted tools, and support experiments to drive growth in a fast-moving health and wellness e-commerce startup.

Qualifications

• RCA & Problem Solving: structured, hypothesis-driven root cause analysis.
• Data Interpretation & Logical Reasoning: read data, identify what matters.
• Metrics Fluency: deep grasp of funnel and product metrics.
• Analytics Tools: Excel/Google Sheets for modelling; BI tools like Metabase or Looker.
• AI-Assisted Building: use LLMs to build dashboards and automate analysis.

Responsibilities

• Own and monitor core D2C metrics; track KPIs daily and flag anomalies.
• Run RCA on dips by traffic source, device, geography, SKU, and customer segment.
• Translate findings into crisp proposals for product, marketing, and ops teams.
• Stakeholder communication: present findings to heads and founders.
• Lightweight dashboard building for self-serve analytics using AI-assisted tools.

Skills

RCA & Problem Solving

Data Interpretation

Metrics Fluency

Excel/Sheets

BI Tools

AI-assisted Dashboards

Tools

Metabase

Looker

Vibe coding tools

Job description

• A sharp, analytical mind that asks ‘why’ three levels deep - whether your background is product analytics, growth, or e-commerce
• Strong problem-solving and RCA skills - you can go from ‘something is wrong’ to a structured diagnosis with evidence
• Quantitative comfort with cohort analysis, funnel math, and statistical reasoning
• An AI-first workflow - you use LLMs and vibe coding tools to move faster than a traditional analyst would
• Stakeholder management ability - you can present a nuanced finding to a department head and push back on a poorly framed brief without friction
• Ownership-driven attitude - you investigate problems no one assigned to you, and you see through findings to action

You should not apply if you:

• Are looking for a role where you hand off a brief and wait for someone else to pull the data
• Need a long ramp time - we expect you to pick up D2C context quickly and start adding value within weeks
• Treat dashboards as the final deliverable rather than the starting point of an insight
• Are uncomfortable operating without perfect data - judgment calls in a messy environment are the norm here

Skills Required:

Must-Have

• RCA & Problem Solving: structured, hypothesis-driven root cause analysis - from symptom to cause to fix
• Data Interpretation & Logical Reasoning: read a dataset, identify what matters, spot what’s missing, draw defensible conclusions
• Metrics Fluency: deep grasp of funnel and product metrics - how they connect and what levers move them
• Analytics Tools: Excel/Google Sheets for modelling; at least one BI tool (Metabase, Looker, or similar)
• AI-Assisted Building: actively use LLMs and vibe coding tools to build dashboards and automate analysis

Good to Have

• Product Analytics Tools: familiarity with event-based analytics (Mixpanel, Amplitude, GA4, or similar)
• D2C or E-commerce Context: prior experience in a D2C, quick commerce, or high-velocity consumer business
• Python: basic scripting for data pulls or automation

What will you do?

Own and Monitor Core D2C Metrics

• Track KPIs daily - cancellation rate, cart drop-off, checkout conversion, COD-to-prepaid ratio, RTO %, funnel stage leakage
• Flag anomalies before anyone else notices them and initiate investigation immediately
• Build a clear picture of where the funnel is healthy and where it is leaking

Run Root Cause Analyses on What is Not Working

• When a metric dips, run a structured RCA - slice by traffic source, device, geography, SKU, and customer segment
• Separate symptoms from causes; go three levels deep before proposing a fix
• Document findings in a format that is shareable with product, marketing, and ops teams
• Regularly audit what leading D2C and e-commerce brands are doing - checkout flow, pricing architecture, offer mechanics, CRM nudges
• Translate external observations into Nutrabay-relevant hypotheses and test cases
• Identify gaps where Nutrabay is behind and opportunities where we can move first

Propose and Write Solutions for Cross-functional Teams

• Convert findings into crisp, prioritized proposals for the product, marketing, and visual merchandising teams
• A good proposal has a clear diagnosis, a suggested fix, and an estimated impact
• Follow through to ensure recommendations are understood and actioned

Stakeholder Communication and Reporting

• Present findings and recommendations directly to department heads and founders
• Translate complex data into clear, actionable narratives - and hold your ground when the data tells an inconvenient story
• Proactively share weekly or ad-hoc insight summaries with relevant stakeholders

Light Dashboard Building and Self-serve Analytics

• Spin up lightweight dashboards using AI-assisted tools or Metabase for stakeholder self-serve
• You are not the team’s BI developer - but you can build what’s needed fast when needed

Support Experimentation and A/B Testing

• Work with the product team to design experiments - define success metrics, calculate sample sizes, read out results correctly
• Build a hypothesis backlog from your ongoing monitoring and benchmarking work

Work Experience:

4–5 years of experience

Monday – Friday

Location:

Golf Course Ext. Road, Gurugram, Haryana (Work from Office)

• Friendly atmosphere
• High learning & personal growth opportunity
• Flexible timings
• Diverse work environment

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers until now, and our family is constantly growing.

We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 million in a Series A funding.