Specialist - Influencer Marketing

Nutrabay; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Nutrabay is seeking an experienced Influencer Marketing Lead in Gurugram to craft and execute influencer campaigns that align with brand objectives and audience demographics. You will identify influencers across multiple platforms, negotiate terms, and manage end-to-end logistics from seeding to payments.

You will analyze performance data, present insights to stakeholders, and nurture long-term influencer relationships to maximize ROI in a fast-paced health-tech startup environment.

Qualifications

• 3-4 years of experience in influencer marketing, social content collaboration, or agency/brand campaign management.
• Experience developing influencer strategies aligned with brand objectives and target audience demographics.
• A track record of identifying, evaluating, and reaching out to influencers across Instagram, YouTube, blogs, and other social channels.
• Hands-on experience negotiating terms, drafting contract agreements, and managing campaign logistics (product seeding, content schedules, payments).
• Strong analytical ability to track metrics, generate performance reports, analyze campaign ROI, and present insights to key stakeholders.

Responsibilities

• Strategy Development: Develop comprehensive influencer marketing strategies aligned with brand objectives and research industry trends, competitor activities, and emerging platforms.
• Influencer Identification & Outreach: Find and evaluate influencers across Instagram, YouTube, blogs, and other channels based on engagement, content quality, and brand fit, then handle outreach and negotiations.
• Campaign Management: Conceptualize campaign ideas, coordinate product seeding, oversee content schedules, and monitor campaign performance to maximize ROI.
• Content Collaboration: Provide creative direction and feedback, working closely with influencers to review and approve content that aligns with brand guidelines.
• Performance Reporting: Track KPIs (reach, engagement, conversion rates), generate regular campaign performance reports, and present data-backed recommendations to key stakeholders.
• Relationship Management: Maintain strong long-term relationships with influencers and agencies, acting as the primary contact while managing contracts, payments, and deliverables.

Skills

Influencer strategy

Influencer outreach

Negotiation

Campaign logistics

Creative direction

Analytics & ROI

Relationship management

Trend research

Performance reporting

Stakeholder communication

Job description

• 3-4 years of experience in influencer marketing, social media marketing, or campaign management.
• Experience developing influencer strategies aligned with brand objectives and target audience demographics.
• A track record of identifying, evaluating, and reaching out to influencers across Instagram, YouTube, blogs, and other social channels.
• Hands-on experience negotiating terms, drafting contract agreements, and managing campaign logistics (product seeding, content schedules, payments).
• Strong analytical ability to track metrics, generate performance reports, analyze campaign ROI, and present insights to key stakeholders.

You should not apply if you:

• Dislike collaborating with influencers to give creative direction and review/approve content against brand guidelines.
• Prefer not to handle campaign logistics, scheduling, payment management, or contractual agreements.
• Are uncomfortable researching industry trends, competitor activities, and emerging social media platforms.
• Struggle with analyzing campaign performance data, key metrics, and generating reports for strategic decision-making.

Skills Required:

• Influencer strategy development and target audience demographic research.
• Influencer identification, evaluation (audience demographics, engagement rates, content quality, brand fit), and personalized outreach.
• Negotiation, contract agreement drafting, and payment/deliverable management.
• Campaign logistics coordination, product seeding, and publishing schedule management.
• Creative direction, content collaboration, feedback, and content review/approval.
• Performance analytics, key metric tracking (reach, engagement, conversion rates), and ROI analysis.
• Relationship management with influencers, agencies, and external partners.
• Industry trend, competitor activity, and emerging platform research.
• Performance reporting and presenting insights to key stakeholders.

What will you do?

• Strategy Development: Develop comprehensive influencer marketing strategies aligned with brand objectives and research industry trends, competitor activities, and emerging platforms.
• Influencer Identification & Outreach: Find and evaluate influencers across Instagram, YouTube, blogs, and other channels based on engagement, content quality, and brand fit, then handle outreach and negotiations.
• Campaign Management: Conceptualize campaign ideas, coordinate product seeding, oversee content schedules, and monitor campaign performance to maximize ROI.
• Content Collaboration: Provide creative direction and feedback, working closely with influencers to review and approve content that aligns with brand guidelines.
• Performance Reporting: Track KPIs (reach, engagement, conversion rates), generate regular campaign performance reports, and present data-backed recommendations to key stakeholders.
• Relationship Management: Maintain strong long-term relationships with influencers and agencies, acting as the primary contact while managing contracts, payments, and deliverables.

What success looks like

• Strategic Brand Alignment: Executing influencer strategies and content collaborations that strictly align with brand objectives, guidelines, and target demographics.
• Campaign Optimization & High ROI: Continuously analyzing campaign performance data and KPIs to optimize future campaigns and maximize return on investment.
• Seamless Campaign Operations: Smooth coordination of end-to-end campaign logistics, from product seeding to content publishing and on-time deliverable tracking.
• Strong Partner Relationships: Cultivating and maintaining positive, professional relationships with influencers and external agency partners.

Work Experience:

• 3-4 years of experience in influencer marketing, social content collaboration, or agency/brand campaign management.

Working Days & Location:

Monday - Friday

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now, and our family is constantly growing. We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.