Associate- Brand Management

Nutrabay; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Nutrabay, India's largest health and nutrition store, is looking for a Marketing & Social Media Executive to identify influencers, draft briefs, coordinate campaigns, and help grow our social media presence from Golf Course Road, Gurugram. This role is office-based and requires 2-3 years of experience in marketing or content roles.

You will work in a fast-paced startup environment, collaborating with vendors and internal teams to drive engaging content and strategic partnerships while learning

Qualifications

• Strong analytical thinking with ability to interpret sales, pricing, and gross margins.
• Experience with BI tools (Looker, PowerBI, Tableau) is an advantage.
• Ability to manage brand relationships and coordinate with vendors.
• Understanding of pricing strategy, product assortment, and category growth levers.

Responsibilities

• Assist in identifying, researching, and shortlisting influencers and creators across fitness, nutrition, and health categories.
• Support influencer outreach - drafting collaboration briefs, coordinating timelines, and managing content review.
• Help maintain and grow Nutrabay's social media presence - contributing to content calendars, ideating formats, and tracking performance.
• Assist the team on PR activities - media lists, press release drafts, coverage tracking, and journalist outreach.
• Monitor trends on Instagram, YouTube, and emerging platforms to surface relevant opportunities for the brand.
• Coordinate with creators, agencies, and internal teams to ensure campaign deliverables are on time and on-brand.
• Track and compile campaign reports - reach, engagement, and key metrics - and share learnings with the team.
• Support brand partnerships, community events, and co-marketing initiatives as needed.

Skills

Analytical thinking

Written communication

Marketing analytics

Cross-functional collaboration

Tools

Excel/Google Sheets

Looker

Power BI

Tableau

Job description

• Are genuinely obsessed with social media - you spend time understanding why content works, not just consuming it.
• Know the Indian creator landscape well: who the big fitness and wellness creators are, what makes them resonate, and how brand deals typically work.
• Have strong writing skills - you can craft a caption, a brief, or an email pitch without much hand-holding.
• Are highly organised and can manage multiple tasks, timelines, and conversations without dropping the ball.
• Have done any internship, college project, or personal initiative in marketing, content, social media, or PR - even small ones count.
• Are passionate about health, fitness, or nutrition - you follow this world closely and have opinions about it.
• Are eager to learn fast, take ownership early, and work in a high-energy startup environment.

You should not apply if you:

• Think social media marketing is just about posting regularly - you haven't thought deeply about strategy or audience.
• Are uncomfortable with writing - briefs, outreach emails, and captions will be part of your day-to-day.
• Want a slow-paced role with clear instructions at every step - this team moves fast and expects initiative.
• Have no real curiosity about health, fitness, or the communities around it.
• Are looking purely for a back-end or analytical role with minimal creative or communication work.

Skills Required:

• Analytical & Technical Skills
• Strong analytical thinking with ability to interpret sales, pricing, and gross margins
• Discount impact analysis
• Ability to balance growth vs profitability
• Proficiency in Excel/Google Sheets (pivot tables, lookups, basic formulas)
• Experience with BI tools (Looker, PowerBI, Tableau) is an advantage
• Business & Category Skills
• Ability to manage brand relationships and coordinate with vendors
• Understanding of pricing strategy, product assortment, and category growth levers
• Basic grasp of supply chain concepts (stock planning, demand forecasting)

What you will do:

• Assist in identifying, researching, and shortlisting influencers and creators across fitness, nutrition, and health categories.
• Support influencer outreach - drafting collaboration briefs, coordinating timelines, and managing content review.
• Help maintain and grow Nutrabay's social media presence - contributing to content calendars, ideating formats, and tracking performance.
• Assist the team on PR activities - media lists, press release drafts, coverage tracking, and journalist outreach.
• Monitor trends on Instagram, YouTube, and emerging platforms to surface relevant opportunities for the brand.
• Coordinate with creators, agencies, and internal teams to ensure campaign deliverables are on time and on-brand.
• Track and compile campaign reports - reach, engagement, and key metrics - and share learnings with the team.
• Support brand partnerships, community events, and co-marketing initiatives as needed.

Work Experience: 2-3 years of experience

Location: Golf Course Road, Gurugram, Haryana (Work from Office)

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now, and our family is constantly growing.

We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 million in a Series A funding.