Specialist- BU Marketing

Birlasoft; Pune District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Birlasoft is seeking a Specialist - BU Marketing to lead marketing strategy and execution for one or more BUs. The role focuses on increasing brand visibility, demand creation for market-ready services, and developing external facing marketing collateral in collaboration with regional teams and business units.

The candidate should bring 2-4 years of marketing experience, with a solid understanding of ERP/CRM and industry verticals.

Qualifications

• 2-4 years of marketing experience.
• Understanding of ERP/CRM and industry verticals.
• Experience with joint GTMs with large OEMs is a plus.

Responsibilities

• Build and execute marketing strategy for one or more BU/s.
• Support development of external marketing & sales collateral.
• Execute content marketing plan per editorial calendar.
• Develop case studies, press releases, testimonials, content assets.
• Create content with agencies and SMEs.
• Custodian of web and social media content for the BU/Practice.
• Plan and run omni-channel marketing campaigns.
• Run inbound/outbound campaigns to drive revenue and brand awareness.
• Create deal pipelines and support business development with inside sales.
• Collaborate with analyst teams for influencer outreach.
• Coordinate joint GTMs with OEMs for GTM activities.

Skills

Marketing experience

ERP/CRM understanding

Lead generation content

Joint GTMs with OEMs

Tools

ERP

CRM

Job description

Birlasoft is a global technology company enabling “next-generation” digital transformation through expertise in Cloud, AI, Data, and enterprise solutions. Combining industry proficiency with advanced digital capabilities, it helps businesses accelerate change with speed, scale, and purpose, delivering “future-ready” solutions that enhance agility, resilience, and customer experience. Part of the CKA Birla Group and led by Chairman Mrs. Amita Birla, Birlasoft’s nearly 12,000 professionals drive innovation while building a diverse, inclusive, and learning-oriented culture. With a strong focus on sustainability and long-term value creation, Birlasoft transforms enterprises and communities, earning its reputation as a trusted partner and one of the best places to work.

Job Description

The BU Marketing Leader will be aligned with one or more business unit s / service lines/ practices and responsible for building and executing the marketing strategy and plan in concert with Business Marketing Head, regional teams , and business teams .The right candidate will have a confident presence, with the ability to be persuasive and effective while being a good listen er and

building solid relationships. The Marketing Leader will achieve the goal of increasing brand visibility and creating demand among targeted customers and partners for services that are market - ready and will be responsible for every facet of preparing and packaging new services for the market. Reports to the Head of Business Marketing .

Role:

Specialist - BU Marketing

Experience :

2-4 Years

Role & responsibilities:

Key responsibilities:

• Build and execute marketing strategy and plan for one or more business unit /s
• Support external facing proposition development, and lead creation of external facing marketing & sales collateral for all propositions
• Execute the content marketing plan as per the editorial calendar developed for the BU /Practice
• Work directly with practice /Verticals to develop case studies, press releases, testimonials, content marketing assets
• Create content working with writing agencies, and working with SME’s
• Custodian of web and social media content for all matters related to the practice/BU
• Plan and execute effective and measurable omni - channel marketing campaigns
• Run inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand – PPC, SEM, Paid social
• Create deal pipeline and focus on business development by working closely with inside sales.
• Work with analyst team to manage influencer reach - out, covering BU analysts, advisory firms
• Work with relevant OEMs/ Alliances for joint GTM activities

Required experience and skills:

• 2-4 years marketing experience
• Understanding of Enterprise Technologies such as ERP, CRM etc. and industry verticals
• Skilled in creating and managing strategic marketing efforts to consistently increase quality lead from all sources - online & traditional
• Preferred experience of having worked on joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce etc.