Marketing Manager

Baker Tilly US; Gurugram District; On-site; INR 3,000,000 - 4,200,000; Full time

Job summary

BTVK Advisory is seeking a Senior Marketing Lead for its India operations. You will lead and coach a team of Marketing Specialists, align goals with business priorities, and manage resources across campaigns and projects.

You will drive multi-channel demand generation, develop industry content, and optimize marketing performance with global teams, leveraging automation and digital tools.

Qualifications

• Bachelor's degree required; MBA/MS in Marketing preferred.
• 5+ years in resource/project/workflow management or sales/marketing; public accounting/professional services preferred.
• Strong organizational and project management skills with ability to lead others.
• Proven coaching and leadership abilities and executive presence.
• Experience with global, diverse teams and cross-cultural collaboration.
• Knowledge of marketing automation and digital marketing technologies preferred.
• Proficiency in MS Office & M365 (Excel, PowerPoint, Outlook, Teams, SharePoint).

Responsibilities

• Lead, coach, and develop a team of Marketing Specialists in India.
• Set team goals aligned with priorities; drive performance management and capability-building.
• Oversee resource allocation and capacity planning across projects and campaigns.
• Establish quality standards, governance, and metrics for excellence.
• Develop and present performance and business reports to leadership.
• Drive innovation, automation, and process improvements in marketing support.
• Support GTM Directors in planning and executing multi-channel campaigns.
• Collaborate to develop industry-focused content and thought leadership.
• Drive multi-channel demand generation and client engagement campaigns; support market research.
• Monitor campaign performance and market trends to optimize ROI.

Skills

Leadership

Coaching

Project management

Team development

Executive presence

Education

Bachelor's degree

MBA or MS in Marketing

Tools

Marketing automation

Microsoft Office Suite

MS Teams

SharePoint

Job description

Job Description:

Overview

BTVK Advisory is a leading advisory firm whose specialized professionals guide clients through an ever-changing business world, helping them win now and anticipate tomorrow. BTVK Advisory, and its affiliated entities, have operations in North America, South America, Europe, Asia, and Australia. BTVK Advisory’s ultimate parent entity, Baker Tilly US, LLP, is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion.

Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.

Responsibilities

Job Description

• Lead, coach, and develop a team of high performing Marketing Specialists in India, ensuring the delivery of high-quality marketing support and exceptional client service to internal stakeholders.
• Establish team goals aligned with business priorities, oversee performance management, and drive capability-building initiatives to enhance team skills, effectiveness, and career development.
• Oversee resource allocation, balancing workload, and capacity planning across projects, campaigns, and business priorities, proactively managing seasonality, competing demands, and delivery risks.
• Establish quality standards, governance processes, best practices, and performance metrics to ensure operational excellence, consistency, and continuous improvement across deliverables.
• Develop and present performance, capacity, and business review reports to leadership, providing actionable insights and ensuring alignment across India and global marketing teams.
• Drive innovation, automation, and process optimization initiatives to enhance efficiency, scalability, and quality across marketing and client experience support functions.
• Support GTM Directors to plan and deliver marketing strategies and integrated campaigns across channels (though leadership, events, sponsorships, advertising, digital platforms).
• Collaborate with subject matter experts and lead the development and promotion of industry-focused content and thought leadership materials, such as white papers, articles and case studies.
• Drive the execution of multi-channel demand generation and client engagement campaigns for selected services and industries, ensuring alignment with firm brand standards, strategic priorities, and measurable business outcomes. Support market intelligence team in conducting market and prospect research.
• Monitor, analyses, and report on campaign performance, market trends, competitor activity, and emerging marketing technologies (including AI-enabled marketing capabilities) to optimize effectiveness, improve ROI, and support lead generation and revenue growth. Coordinate market intelligence research project backlog and operations analyst coverage with Operations manager.

Qualifications

• Bachelor's degree is required. An MBA or MS in Marketing is preferred.
• Minimum of 5 years of related resource management, project/workflow management, and/or sales and marketing experience; including demonstrated involvement with building and leading performing teams. Experience in public accounting or professional services environment preferred.
• Strong organizational and project management skills with the ability to direct, manage, and provide constructive input on the work of others.
• Proven ability to coach, mentor, and manage others.
• Strong executive presence and demonstrated leadership skills, good judgment, and ability to effectively interface with employees and leaders at all levels within the firm.
• Ability to understand problems, think critically, and identify creative solutions.
• Experience working with global, diverse teams and effectively navigating cross-cultural collaboration.
• Good understanding of marketing automation and digital marketing technologies preferred.
• Proficiency in Microsoft Office Suite and M365 products (Excel, PowerPoint, Outlook, MS Teams, SharePoint).