Head Of Marketing

Weekday; Mumbai; Vor Ort; INR 4.000.000 - 7.000.000; Vollzeit

Zusammenfassung

Weekday is seeking a dynamic Head of Marketing / Chief Marketing Officer to lead and scale its marketing function in Mumbai. This strategic leader must have deep B2B enterprise marketing experience across CRM, ERP, MarTech, or CPaaS, with strengths in event, product, and performance marketing to drive brand growth and revenue.

You will build and mentor a high‑performing team, align with Sales, Product and Customer Success, define KPIs, own GTM for launches and new markets, and steer digital

Qualifikationen

• MBA from a reputed business school (strongly preferred).
• B.Tech or equivalent technical degree (preferred).
• 8+ years of progressive marketing experience in B2B environments.
• Proven experience leading and managing marketing teams.
• Experience with CRM/ERP/MarTech or CPaaS ecosystems.
• Excellent communication, stakeholder management, and analytics.
• Ability to drive revenue impact through strategic marketing.

Aufgaben

• Develop and execute overall marketing strategy aligned with growth objective.
• Lead and mentor a high-performing marketing team across functions.
• Collaborate with Sales, Product, Customer Success, and Leadership to drive outcomes.
• Own event marketing including conferences, webinars, and roundtables.
• Define product positioning and GTM for launches and new markets.
• Plan and optimize digital campaigns across Google Ads, Meta, LinkedIn, etc.
• Track KPIs and ensure measurable contribution to pipeline and revenue.

Kenntnisse

Multi-channel Marketing

B2B Marketing

Demand Generation

Ausbildung

MBA

B.Tech

Jobbeschreibung

This role is for one of the Weekday's clients

Experience: 8+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full-time

We are looking for a dynamic and results-drivenHead of Marketing/ Chief Marketing Officer to lead and scale our marketing function. This role requires a strategic marketing leader with deep experience inB2B enterprise marketing within the CRM, ERP, MarTech, or CPaaS ecosystem. The ideal candidate will be an all-round marketer with expertise across event marketing, product marketing, and performance marketing, capable of driving brand growth, demand generation, market positioning, and revenue impact.

Key Responsibilities

1. Marketing Strategy & Leadership

• Develop and execute the overall marketing strategy aligned with business growth objectives.
• Build, mentor, and lead a high-performing marketing team across multiple functions.
• Collaborate closely with Sales, Product, Customer Success, and Leadership teams to drive business outcomes.
• Establish and track marketing KPIs, ensuring measurable contribution to pipeline and revenue growth.

2. Event Marketing

• Own and execute the company’s event marketing strategy, including industry conferences, trade shows, webinars, customer events, partner events, and executive roundtables.
• Drive brand awareness, lead generation, and customer engagement through impactful event programs.
• Measure event effectiveness and optimize ROI through data-driven insights.
• Build relationships with industry associations, partners, and event organizers.

3. Product Marketing

• Define product positioning, messaging, and value propositions for enterprise customers.
• Lead go-to-market strategies for product launches, feature releases, and new market initiatives.
• Conduct market research, competitive analysis, and customer insights to strengthen product positioning.
• Enable sales teams with compelling collateral, presentations, case studies, and sales tools.

4. Performance Marketing

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels.
• Drive demand generation, lead acquisition, and conversion optimization initiatives.
• Manage marketing budgets effectively to maximize ROI and campaign performance.
• Utilize analytics and marketing automation tools to improve campaign effectiveness and customer acquisition.

5. Brand & Enterprise Marketing

• Strengthen brand visibility and market presence within target enterprise segments.
• Develop integrated marketing campaigns that support business growth and market expansion.
• Create thought leadership initiatives to establish the company as an industry leader.

Required Qualifications

• MBAfrom a reputed business school(strongly preferred).
• B.Tech or equivalent technical degree(preferred).
• 8+ years of progressive marketing experience with a strong career growth trajectory.
• Proven experience leading and managing marketing teams.
• Experience working withenterprise customers in B2B environments.
• Prior experience in CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology companies.
• Excellent verbal and written communication, presentation, and stakeholder management skills.
• Strong analytical mindset with the ability to translate marketing efforts into measurable business outcomes.

Preferred Candidate Profile

• Demonstrates a clear track record of business impact and value creation across previous organizations.
• Has successfully built and scaled marketing functions in high-growth technology companies.
• Possesses strong leadership presence and executive-level communication skills.
• Combines strategic thinking with hands-on execution capabilities.
• Comfortable working in fast-paced, growth-oriented environments.

Must-have skills

Multi-channel Marketing, B2B Marketing, Demand Generation