Marketing Lead / Manager (Service / Staffing Industry Focus)

2COMS Consulting Pvt. Ltd.; Bidhannagar; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

2COMS Consulting Pvt. Ltd. in Kolkata seeks a Marketing Lead/Manager with 3–8 years of experience in service, staffing, or skill development sectors. You will steer multi-channel campaigns, lead a diverse marketing team, and drive B2B client acquisition and candidate enrollment with a data-driven approach.

You will own budgets, align marketing with sales goals, and build premium market visibility through thought leadership and strategic partnerships.

Qualifications

• MBA in Marketing or an equivalent specialization.
• 3–8 years of professional marketing experience including 3+ years in service/staffing/hr-tech/skill development.
• Direct experience managing an internal team of 3–5 marketing professionals.
• Deep expertise in ad managers, GA4, SEO/SEM automation tools, and CRM automation.
• Strong data-driven approach and ability to lead multi-channel campaigns.

Responsibilities

• Lead service growth and performance marketing with full-funnel paid media.
• Own funnel optimization and improve CPL and conversion rates.
• Oversee GA4, tag management, and CRM pipelines for ROI dashboards.
• Drive omnichannel brand voice and content leadership for B2B audiences.
• Mentor a cross-functional marketing team and manage vendor relationships.
• Collaborate with Sales, Operations, and Delivery to align marketing with revenue goals.

Skills

Team leadership

Lead generation

Analytics

Marketing strategy

B2B marketing

Education

MBA in Marketing

Master’s in Mass Communication

Equivalent specialization

Tools

Ad platforms (Google/Meta/LinkedIn)

GA4

HubSpot/Zoho

SEO/SEM tools

CRM automation platforms

Job description

Marketing Lead / Manager (Service / Staffing Industry Focus)

Job Description

Marketing Lead / Manager (Service / Staffing IndustryFocus)

Location: Kolkata

Experience:3–8 years

Industry: Service / Staffing / Skill Development

Employment Type: Full-time | Work from Office

Summary

We are looking for a strategic and results-driven MarketingLead / Manager with extensive experience in the service, staffing, orskill development sectors. In this role, you will lead our marketingdepartment to drive aggressive B2B corporate client acquisition and B2Ccandidate/student enrollment. The ideal candidate understands the nuances ofmarketing intangible services, possesses a strong data-backed approach to leadgeneration, and excels at building high-performance teams. You will takecomplete ownership of our multi-channel marketing budget, ensuring our serviceofferings maintain premium visibility and authority in the market.

Key Responsibilities

1. Service Growth & Performance Marketing

• B2B& B2C Campaign Architecture: Formulate and execute full-funnelpaid media frameworks (Google, Meta, LinkedIn) tailored for service leadgeneration and corporate client acquisition.
  
• Funnel& CPA Optimization: Own and optimize the client/candidateacquisition funnel, focusing heavily on lowering Cost Per Lead (CPL) andmaximizing conversion rates for high-value services.
  
• Data& Analytics Infrastructure: Oversee Google Analytics 4 (GA4), tagmanagement, and CRM pipelines (HubSpot/Zoho) to build transparent,executive-level ROI dashboards.
  
• ConversionRate Optimization (CRO): Plan and lead systematic A/B testing frameworksfor ad copy, landing pages, and service inquiry forms to minimizedrop-offs.
  

2. Service Branding & Thought Leadership

• OmnichannelBrand Voice: Establish and guard a premium, cohesive identity acrosscorporate communication channels, ensuring our service expertise standsout against competitors.
  
• B2BContent Leadership: Direct copy and design teams to deliverauthoritative, industry-specific content, whitepapers, case studies, andcorporate thought-leadership campaigns.
  
• CommunityEngagement: Cultivate organic digital communities and discoverhigh-value strategic partnerships, industry influencer alignments, and PRopportunities.
  
• TeamMentorship: Lead, mentor, and upskill a cross-functional marketingteam comprising graphic designers, copywriters, performance executives,and social media specialists.
  
• KPI& Performance Management: Establish clear daily, weekly, andmonthly Key Performance Indicators (KPIs) for the team, conducting regularperformance reviews to ensure accountability.
  
• Agency& Vendor Governance: Manage relationships with externalperformance marketing agencies, PR firms, and freelancers, ensuring theiroutputs align with company quality benchmarks.
  
• Cross-FunctionalCollaboration: Act as the primary bridge between marketing andinternal stakeholders—particularly working alongside Sales, Operations,and Delivery heads to align marketing outputs with service revenue goals.
  
• BTL& Corporate Event Strategy: Conceptualize, plan, and executecorporate networking events, HR summits, skill development workshops, andtargeted BTL activations.
  
• SalesPipeline Enablement: Coordinate with the B2B sales team to supplyhigh-conversion sales collateral, corporate pitch decks, client casestudies, and Account-Based Marketing (ABM) toolkits.
  
• Vendor& Budget Control: Oversee vendor onboarding, negotiate contracts,and manage event fabrication to keep overhead strictly within budgetedparameters.
  

Requirements

• Education: MBA in Marketing, Master’s in Mass Communication, or an equivalentspecialization.
  
• Experience:3–8 years of professional marketing experience, with at least 3 yearsexplicitly within the service, staffing, HR-tech, or educational/skilldevelopment sectors.
  
• TeamManagement: Proven track record of directly managing an internal teamof at least 3–5 marketing professionals alongside external agencypartners.
  
• TechnicalStack: Deep expertise in ad managers, SEO/SEM automation tools, GA4,and service-industry CRM automation platforms.
  
• CoreCompetencies: Deep understanding of B2B service marketing cycles,exceptional executive communication, sharp analytical problem-solving, anda track record of handling high-pressure project deadlines.