Senior Marketing Manager

Allied Digital; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Allied Digital in Mumbai seeks a Senior Marketing Manager to lead our B2B technology marketing efforts, shaping brand strategy, content, and digital campaigns across global markets. You will drive thought leadership, executive branding, and integrated programs to elevate visibility and demand.

The role requires 6-8 years in marketing, strong cross-functional leadership, and a proven ability to manage budgets, vendors, and performance analytics in a fast-paced tech environment.

Qualifications

• 6-8 years of experience in B2B technology marketing, brand management, digital marketing, corporate communications.

Responsibilities

• Develop and execute integrated marketing strategies aligned with growth objectives.
• Lead corporate branding to strengthen positioning and market perception.
• Own digital marketing across LinkedIn, SEO, email, websites and emerging platforms.
• Plan and execute thought leadership programs: executive articles, newsletters, whitepapers, case studies, blogs, podcasts, videos.
• Build executive branding through strategic content, media engagement, and corporate communications.
• Oversee website strategy including redesigns, governance, UX, SEO and performance improvements.
• Create marketing collateral: brochures, decks, sales enablement assets, videos, infographics, profiles.
• Lead PR, media relations, awards, and industry recognition programs.
• Plan exhibitions, conferences, webinars, CXO roundtables, sponsorships, product launches and brand activations.
• Drive employer branding through internal comms and employee engagement content.
• Collaborate with Product, Delivery, HR, Investor Relations and Leadership on GTM initiatives.
• Manage external agencies and vendors to ensure quality execution.
• Track marketing performance via analytics dashboards and optimize ROI.
• Manage annual marketing budgets and vendor negotiations.
• Lead and mentor a high-performing marketing team; foster innovation and learning.
• Leverage AI-powered tools to improve content creation, campaigns, productivity, and engagement.

Skills

Brand Strategy

B2B Marketing

Digital Marketing

Content Marketing

Executive Branding

Campaign Management

Leadership

Analytics & ROI

Stakeholder Management

Cross-functional Collaboration

Education

MBA/PGDM in Marketing

Bachelor's in Marketing/Business

Tools

LinkedIn Campaign Manager

Google Analytics (GA4)

SEO Tools

Email Marketing Platforms

WordPress

Canva

Adobe Creative Suite

Job description

Senior Marketing Manager

Job Summary

An experienced marketing professional with 6- 8 years of expertise in B2B technology marketing, brand management, digital marketing, corporate communications, content strategy, executive branding, and integrated marketing campaigns. Proven track record of driving brand visibility, thought leadership, digital transformation, and stakeholder engagement across global markets while leading cross-functional teams and managing strategic marketing initiatives.

Key Responsibilities

• Develop and execute integrated marketing strategies aligned with organizational growth objectives.
• Lead corporate branding initiatives to strengthen brand positioning, visibility, and market perception.
• Own the organization's digital marketing strategy across LinkedIn, social media, SEO, email marketing, websites, and emerging digital platforms.
• Plan and execute thought leadership programs, including executive articles, newsletters, whitepapers, case studies, blogs, podcasts, and videos.
• Build executive and leadership branding through strategic content, media engagement, keynote opportunities, and corporate communications.
• Manage the corporate website strategy, including redesigns, content governance, user experience optimization, SEO, and performance improvements.
• Develop compelling marketing collateral including brochures, presentations, solution decks, sales enablement assets, videos, infographics, and corporate profiles.
• Lead PR, media relations, analyst engagement, awards, and industry recognition programs.
• Plan and execute exhibitions, conferences, webinars, networking events, CXO roundtables, sponsorships, product launches, and brand activation campaigns.
• Drive employer branding initiatives through internal communications, employee engagement campaigns, newsletters, corporate magazines, and culture-focused content.
• Collaborate with Product, Delivery, HR, Investor Relations, and Leadership teams to support go-to-market initiatives and strategic business priorities.
• Manage external agencies, creative partners, digital vendors, PR firms, and website development partners to ensure high-quality execution.
• Track and optimize marketing performance using analytics and dashboards, continuously improving campaign effectiveness and ROI.
• Manage annual marketing budgets, campaign planning, procurement, and vendor negotiations.
• Lead, mentor, and develop a high-performing marketing team while fostering innovation, collaboration, and continuous learning.
• Leverage AI-powered marketing tools and automation platforms to improve content creation, campaign execution, productivity, and customer engagement.

Core Expertise

• Brand Strategy & Positioning
• B2B Technology Marketing
• Digital Marketing
• Content Marketing
• Thought Leadership
• Corporate Communications
• Executive Branding
• Public Relations & Media Relations
• Website Strategy & Digital Experience
• SEO & Organic Growth
• Social Media Marketing
• Marketing Campaign Management
• Employer Branding
• Event Marketing & Brand Activation
• Go-to-Market (GTM) Strategy
• Marketing Analytics
• Budget & Vendor Management
• Stakeholder Management
• Team Leadership

Marketing Deliverables

• Corporate Websites
• Whitepapers
• Case Studies
• Executive Articles
• Newsletters
• Podcasts
• Videos
• Corporate Presentations
• Brochures
• Infographics
• Social Media Campaigns
• Award Nominations
• Press Releases
• Event Branding Assets
• Events Brand Activation

Preferred Tools

• Google Analytics (GA4)
• Google Ads
• LinkedIn Campaign Manager
• Meta Business Suite
• WordPress
• Canva
• Adobe Creative Suite
• Microsoft PowerPoint & Excel
• ChatGPT
• Claude AI
• Microsoft Copilot
• Gemini
• Marketing Automation Platforms

Key Performance Indicators

• Brand Awareness & Share of Voice
• Organic Website Traffic
• SEO Rankings
• LinkedIn Growth & Engagement
• Website Engagement Metrics
• Content Reach & Performance
• Newsletter Subscribers
• Whitepaper Downloads
• Event Participation & ROI
• Media Coverage
• Campaign ROI
• Cost per Lead (CPL)
• Marketing Qualified Leads (MQLs)
• Social Media Growth & Engagement

Qualifications

• MBA/PGDM in Marketing preferred.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• 810 years of experience in B2B Technology, IT Services, SaaS, Cloud, Cybersecurity, AI, or Digital Transformation marketing.

Core Competencies

• Strategic Marketing
• Brand Building
• Storytelling
• Innovation
• Leadership
• Project Management
• Analytical Thinking
• Executive Communication
• Cross-functional Collaboration
• Relationship Management
• Creative Problem Solving