Sourcing Manager

Platinum Buildcon; Punawale; On-site; INR 600,000 - 900,000; Full time

Job summary

Platinum Buildcon invites applications for a Channel Partner Sourcing Manager to expand a network of real estate brokers across West Pune and other key markets. You will identify, onboard and register channel partners, build a robust CRM-based pipeline, and cultivate partnerships that become the company's preferred developers.

In this role you will activate partners, drive walk-ins and bookings via the sales team, monitor performance through KPIs, organize partner events, and share market

Responsibilities

• Identify and onboard new brokers/channel partners across West Pune and key target markets.
• Build and continuously expand a database of active real estate consultants.
• Develop relationships with high-potential brokers and make Platinum Buildcon a preferred developer for them.
• Ensure all channel partners are properly registered and updated in CRM.
• Convert registered brokers into active, revenue-generating partners.
• Regularly visit broker offices and conduct meetings, presentations and project updates.
• Reactivate dormant channel partners through structured follow-ups.
• Understand each partner's customer profile, inventory requirements and sales potential.
• Support Sales Managers in negotiations and closing of channel-generated customers.
• Maintain regular follow-up with CPs on active prospects and track bookings and revenue.
• Ensure smooth communication regarding inventory, pricing, schemes, payment plans and commissions.
• Organise broker meets, site visits, product presentations and launch events.
• Keep CPs updated on pricing, inventory, offers and project USPs.
• Build strong long-term relationships with top-performing partners.
• Monitor competitor pricing, launches, schemes and broker commission structures and share actionable insights.

Job description

1. Channel Partner Acquisition

• Identify and onboard new brokers/channel partners across West Pune and key target markets.
• Build and continuously expand a database of active real estate consultants.
• Develop relationships with high-potential brokers and make Platinum Buildcon a preferred developer for them.
• Ensure all channel partners are properly registered and updated in CRM.

2. Channel Partner Activation

• Convert registered brokers into active, revenue-generating partners.
• Regularly visit broker offices and conduct meetings, presentations and project updates.
• Reactivate dormant channel partners through structured follow-ups.
• Understand each partner's customer profile, inventory requirements and sales potential.

3. Walk-in Generation Primary KPI

• Generate a consistent flow of qualified customer walk-ins through channel partners.
• Track the complete funnel:
  CP Lead Walk-in Negotiation Booking
• Ensure every channel-generated lead and site visit is properly recorded and tracked.
• Work closely with the Sales team to improve walk-in-to-booking conversion.

4. Channel Sales & Closing Support

• Support Sales Managers in negotiations and closing of channel-generated customers.
• Maintain regular follow-up with CPs on active prospects.
• Track expected bookings and revenue from the channel pipeline.
• Ensure smooth communication regarding inventory, pricing, schemes, payment plans and commissions.

5. Broker Engagement

• Organise broker meets, site visits, high teas, product presentations and launch events.
• Keep CPs updated on pricing, inventory, construction progress, offers and project USPs.
• Build strong long-term relationships with top-performing partners.

6. Market Intelligence

• Monitor competitor pricing, launches, schemes and broker commission structures.
• Capture customer objections and market feedback.
• Share actionable insights with the Sales Head and Management.

Key Performance Indicators

The Sourcing Manager will primarily be evaluated on:

• Qualified Channel Walk-ins
• Channel-generated Booking Value
• Active Channel Partners
• Walk-in Booking Conversion
• New Productive Channel Partners
• Dormant CP reactivation
• CP meetings and engagement
• CRM and follow-up discipline

Success Definition

Build a predictable channel sales engine where Platinum Buildcon has a growing network of active partners who consistently generate qualified walk-ins and bookings.