Senior Software Engineer – Adobe Campaign

Durapid Technologies Pvt Ltd; Dadri; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Durapid Technologies Pvt Ltd is seeking an experienced Adobe Campaign professional to develop, configure, and optimize cross-channel marketing campaigns. The role requires hands-on experience with Adobe Campaign Classic or Standard, audience segmentation, workflow automation, campaign personalization, and reporting.

The candidate will build segments, design automated workflows, and ensure GDPR/CAN-SPAM compliance while delivering campaigns on time and with high quality.

Qualifications

• Minimum 2 years of hands-on experience with Adobe Campaign Classic or Adobe Campaign Standard.
• Strong knowledge of campaign setup, audience segmentation, workflow management, and campaign execution.
• Proficiency in HTML, CSS, JavaScript, and SQL.
• Experience with email marketing, personalization, and customer data management.

Responsibilities

• Develop, configure, and execute cross-channel marketing campaigns using Adobe Campaign Classic or Adobe Campaign Standard.
• Build customer segments using customer data and implement personalized and dynamic campaign content.
• Design and optimize automated workflows, triggered messages, customer journeys, and campaign lifecycles.
• Monitor campaign performance and generate actionable insights to improve engagement and ROI.
• Collaborate with creative, data, marketing, and technical teams to align campaign execution with business objectives.
• Ensure compliance with GDPR, CAN-SPAM, and applicable data privacy regulations.

Skills

Adobe Campaign Classic / AdobeCampaign

Campaign Workflow Management

Audience Segmentation & Personalizat

SQL

HTML, CSS, JavaScript

Tools

Adobe Analytics

Google Analytics

Job description

Job Summary

We are looking for an experienced Adobe Campaign professional to develop, configure, and optimize cross-channel marketing campaigns. The ideal candidate should have hands-on experience with Adobe Campaign Classic or Adobe Campaign Standard, audience segmentation, workflow automation, campaign personalization, and campaign performance reporting.

Key Responsibilities

• Develop, configure, and execute cross-channel marketing campaigns using Adobe Campaign Classic or Adobe Campaign Standard.
• Build customer segments using customer data and implement personalized and dynamic campaign content.
• Design and optimize automated workflows, triggered messages, customer journeys, and campaign lifecycles.
• Monitor campaign performance and generate actionable insights to improve engagement and ROI.
• Conduct testing and quality assurance for campaigns, templates, and workflows.
• Collaborate with creative, data, marketing, and technical teams to align campaign execution with business objectives.
• Ensure compliance with GDPR, CAN-SPAM, and applicable data privacy regulations.
• Manage client interactions and coordinate data requirements with internal teams.
• Prepare weekly, monthly, and quarterly reports, including campaign performance reports.
• Handle ad hoc client requirements, ensure timely and accurate delivery, and proactively address client feedback.
• Manage assigned tasks independently while maintaining quality and delivery timelines.

Mandatory Skills

• Minimum 2 years of hands-on experience with Adobe Campaign Classic or Adobe Campaign Standard.
• Strong knowledge of campaign setup, audience segmentation, workflow management, and campaign execution.
• Proficiency in HTML, CSS, JavaScript, and SQL.
• Experience with email marketing, personalization, and customer data management.
• Familiarity with Adobe Analytics, Google Analytics, or similar campaign analytics tools.
• Experience with CRM or marketing automation platforms.
• Strong analytical, troubleshooting, communication, and client-management skills.

Good-to-Have Skills

• Adobe Campaign certification.
• Knowledge of SMS and push notification campaigns.
• Understanding of GDPR, CAN-SPAM, and data privacy regulations.
• Exposure to other digital marketing, CRM, and marketing automation tools.

Five Primary Skills

• Adobe Campaign Classic / Adobe Campaign Standard
• Campaign Workflow Management and Automation
• Audience Segmentation and Personalization
• SQL and Customer Data Management
• HTML, CSS, and JavaScript