Adobe Campaign Developer

Infosys; Chennai District; On-site; INR 800,000 - 1,300,000; Full time

Job summary

Infosys is hiring an Adobe Campaign Developer to design, implement and optimize cross-channel customer journeys using Adobe Campaign Classic and AJO. The role focuses on data-driven personalization, campaign orchestration, and reliable delivery in a collaborative digital experience team.

You will work with marketing, data and engineering stakeholders to translate requirements into scalable, measurable campaigns while adhering to governance and quality standards.

Qualifications

• Minimum qualifications include BE, ME, BTech, MTech, MCA, MSc or MBA.
• 3-4 years of hands-on experience as an Adobe Campaign Developer or related campaign engineering role.
• Strong working experience in Adobe Campaign Classic including workflow development and troubleshooting.

Responsibilities

• Design, develop, and maintain campaign workflows, deliveries, and configurations in Adobe Campaign Classic.
• Build and support customer journeys and orchestration use cases using AJO across channels.
• Implement audience segmentation, targeting rules, and personalization logic using behavioral data.
• Develop and optimize assets and templates for scalable execution.

Skills

Adobe Campaign Classic

AJO Journey Orchestration

Campaign Deliverability

Data Integration

Education

BE/ME/BTech/MTech/MCA/MSc

Job description

About the job

Step into a role where marketing technology meets meaningful customer experiences. As an Adobe Campaign Developer, you'll help shape how brands connect with audiences by building and optimizing personalized, data-driven journeys across channels. You'll collaborate closely with marketers, data teams, and engineers to translate campaign ideas into scalable implementations-balancing speed, quality, and measurable impact. If you enjoy solving real-world communication challenges, working with modern orchestration tools, and continuously improving campaign performance through smart automation, this is a great place to grow. You'll be part of a collaborative environment that values clean design, reliable execution, and experimentation-where your work directly influences engagement, retention, and customer satisfaction.

Role Responsibilities

• Design, develop, and maintain campaign workflows, deliveries, and technical configurations in Adobe Campaign Classic.
• Build and support customer journeys and orchestration use cases using AJO, ensuring timely and accurate execution across channels.
• Implement audience segmentation, targeting rules, and personalization logic using profile and behavioral data.
• Develop and optimize campaign assets and templates (including dynamic content) to support reusable, scalable execution.
• Configure and troubleshoot integrations, data mappings, and inbound/outbound data flows required for campaign operations.
• Monitor campaign runs, identify failures or performance bottlenecks, and drive root-cause resolution with clear documentation.
• Ensure adherence to best practices for deliverability, compliance, and data governance while executing campaigns.
• Partner with stakeholders to gather requirements, estimate effort, and deliver enhancements aligned to business goals.

Technical Requirement

• Minimum Qualifications:
• BE, ME, BTECH, MTECH, MCA, MSC, or MBA.
• 3-4 years of hands-on experience working as an Adobe Campaign Developer or in a closely related campaign engineering role.
• Strong working experience in Adobe Campaign Classic including workflow development, campaign execution, and troubleshooting.
• Practical experience with AJO for journey orchestration and cross-channel campaign execution.
• Ability to translate marketing requirements into technical implementations with attention to quality and reliability.
• Additional Responsibility

About us

Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

Infosys provides equal employment opportunities to applicants and employees without regard to race, color, sex, gender identity; sexual orientation, religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Educational Requirement

MCA,ME,MSc,MTech,Bachelor of Engineering,BCA,BSc,BTech

Preferred SkillsTechnology->Digital Marketing Platforms->Adobe Campaign

Service LineDigital Experience