Developer

Cognizant; Chennai; Hybrid; INR 900,000 - 1,500,000; Full time

Job summary

Cognizant is seeking a hybrid developer to implement and optimize marketing automation using Adobe Marketo Engage and Adobe Campaign Classic for global clients in travel, hospitality, or airline domains.

The role focuses on designing scalable campaign workflows, ensuring quality operations, and collaborating with cross-functional teams to deliver measurable outcomes while supporting governance and data integrity.

Qualifications

• 2–5 years of experience as a marketing automation developer or engineer.
• Proficient with Marketo Engage including smart campaigns and data management.
• Experience with Campaign Classic for design and delivery.
• Hybrid work model experience with cross-functional teams.
• Exposure to travel/hospitality domains preferred.

Responsibilities

• Design and implement automated marketing workflows using Marketo Engage and Campaign Classic to support multi-step journeys and measurable engagement.
• Configure and optimize campaign assets (forms, landing pages, emails) for on-brand lead capture across channels.
• Develop reusable components to improve campaign operations and reduce time to market.
• Coordinate setup, testing and deployment with campaigns ops teams for accurate targeting and data integrity.
• Monitor performance metrics and refine rules for continuous improvement.
• Create documentation for configurations, logic, and runbooks for maintainability.
• Translate marketing requirements into technical specs and align with campaign goals.
• Integrate Marketo Engage and Campaign Classic with upstream/downstream systems for unified reporting.
• Troubleshoot issues in execution logs and data flows to minimize disruption.
• Apply domain understanding of travel/hospitality to shape traveler journeys.
• Support governance by following SOPs and quality checks for compliance.
• Collaborate with analytics teams to validate tracking and data usability.

Skills

Marketing automation

Campaign design

Data management

Hybrid collaboration

SQL basics

Tools

Adobe Marketo Engage

Adobe Campaign Classic

Job description

Job Summary

This hybrid developer role focuses on implementing and optimizing marketing automation solutions using Adobe Marketo Engage and Adobe Campaign Classic for global clients. The developer will design build and maintain scalable campaign workflows ensure high quality campaign operations and collaborate with cross functional teams to deliver measurable business outcomes in travel and hospitality or airline domains.

Job Summary

This hybrid developer role focuses on implementing and optimizing marketing automation solutions using Adobe Marketo Engage and Adobe Campaign Classic for global clients. The developer will design build and maintain scalable campaign workflows ensure high quality campaign operations and collaborate with cross functional teams to deliver measurable business outcomes in travel and hospitality or airline domains.

Responsibilities

• Design and implement automated marketing workflows using Adobe Marketo Engage and Adobe Campaign Classic that support complex multi step customer journeys and measurable engagement outcomes
• Configure and optimize campaign assets including forms landing pages and email templates to enable consistent brand experiences and reliable lead capture across digital channels
• Develop and maintain reusable components such as tokens snippets and workflows that improve campaign operations efficiency and reduce time to market for new initiatives
• Coordinate campaign setup testing and deployment with campaign operations teams to ensure accurate audience targeting data integrity and timely launch of planned programs
• Monitor campaign performance metrics such as delivery engagement and conversion and identify opportunities to refine rules content and cadence for continuous improvement
• Create and maintain detailed documentation for campaign configurations workflow logic and operational runbooks to support maintainability and knowledge sharing across teams
• Collaborate with business stakeholders to translate marketing requirements into clear technical specifications and ensure alignment between solution design and campaign goals
• Integrate Adobe Marketo Engage and Adobe Campaign Classic with upstream and downstream systems such as customer databases and analytics to enable unified customer views and consistent reporting
• Troubleshoot and resolve issues related to campaign execution data flows and audience segmentation to minimize disruption and maintain high service quality
• Apply domain understanding in travel hospitality and airline contexts to design journeys that address traveler needs such as booking management loyalty engagement and ancillary services
• Support governance by following standard operating procedures naming conventions and quality checks so that campaigns remain compliant and auditable across regions
• Partner with analytics and insights teams to validate tracking configurations and ensure that campaign data is accurately captured and usable for reporting and optimization
• Contribute to continuous improvement by suggesting enhancements to tools processes and templates that help the organization scale marketing automation capabilities

Qualifications

• Meet experience range of two to five years working as a marketing automation developer or engineer with hands on involvement in end to end campaign delivery
• Demonstrate strong proficiency with Adobe Marketo Engage including smart campaigns scoring programs nurture streams and data management activities
• Show practical experience with Adobe Campaign Classic for campaign design audience building workflow orchestration and email or message delivery operations
• Exhibit solid background in campaign operations including intake requirements configuration quality assurance launch coordination and post campaign reviews
• Display ability to work in a hybrid model collaborating effectively using remote tools and in person sessions while maintaining productivity and clear communication
• Bring exposure to travel and hospitality or airline products and services where understanding of reservations loyalty and customer journeys helps create relevant campaigns
• Possess working knowledge of data concepts such as segmentation list management field mapping and basic sql or query logic used in audience selection and validation
• Illustrate capability to manage multiple concurrent campaigns prioritize tasks and meet deadlines without compromising quality or compliance expectations
• Communicate clearly with marketing product and technology partners explaining technical constraints and options in language that supports shared decision making
• Adapt quickly to new features in Adobe platforms and related tools by engaging in self learning and experimentation to keep solutions modern and effective
• Apply strong problem solving skills to diagnose issues in campaign execution logs and data flows and propose pragmatic solutions aligned with operational standards
• Commit to inclusive team culture by respecting diverse perspectives and contributing to a supportive environment where knowledge is shared openly