Software Engineer

ASP Digitable Llp; Pune District; On-site; INR 300,000 - 540,000; Full time

Job summary

ASP OL MEDIA PVT. LTD. in Pune seeks a Software Engineer to design responsive HTML email templates, support campaign execution, and help implement email automation.

The role suits freshers with a basic knowledge of HTML, CSS, SQL, and email delivery concepts, who are eager to learn, troubleshoot, and thrive in a fast-paced marketing tech environment.

You will collaborate across teams to ensure accurate rendering, testing, and data management for effective campaigns.

Qualifications

• Strong basic knowledge of HTML and CSS for email templates.
• Familiarity with email marketing concepts and database basics.
• Awareness of email deliverability and testing processes.
• Willingness to learn and troubleshoot in a fast-paced environment.

Responsibilities

• Develop responsive HTML email templates for multiple clients.
• Execute and monitor email campaigns using internal tools.
• Implement email automation and personalization features.
• Test deliverability, renderability, and link accuracy across clients.
• Manage campaign data and ensure data quality.
• Troubleshoot SMTP/configuration issues and maintain templates.
• Adhere to email marketing regulations and security best practices.

Skills

HTML & CSS basics

SQL basics

SMTP basics

Email deliverability knowledge

Data privacy awareness

Education

BCA

MCA

Tools

SMTP servers

Email platforms

Job description

ASP OL MEDIA PVT. LTD.

Job Title: Software Engineer

Department: Technical / Email Marketing Operations
Job Location: Pune, Maharashtra
Experience: Freshers
Employment Type: Full-Time

Job Summary

We are looking for a detail-oriented and technically skilled Software Engineer to join our team. The candidate will be responsible for developing responsive HTML email templates, managing email campaign execution, implementing email automation, testing email deliverability, and maintaining campaign-related data.

The ideal candidate should have a basic understanding of HTML, CSS, email marketing technologies, and database management. A willingness to learn, troubleshoot technical issues, and work in a fast-paced environment is essential.

Roles and Responsibilities

1. HTML Email Development

• Design, develop, and maintain responsive HTML email templates compatible with different email clients and devices.
• Use HTML and CSS to create visually appealing and mobile-friendly email newsletters.
• Update and optimize existing email templates based on campaign requirements.
• Ensure proper rendering, formatting, links, images, and layouts across different email clients.

2. Email Campaign Execution

• Execute bulk email campaigns using internal platforms, email servers, and campaign management tools.
• Configure campaign settings, including sender details, subject lines, email content, and tracking parameters.
• Ensure campaigns are scheduled and executed accurately within the required timelines.
• Coordinate with the relevant teams to understand campaign objectives and requirements.

3. Email Automation and Personalization

• Implement and manage email automation processes to streamline campaign execution.
• Incorporate dynamic content, personalization, and campaign-specific elements into email templates.
• Identify opportunities to improve the efficiency and accuracy of email campaign workflows.

4. Email Testing and Optimization

• Conduct SMTP and email delivery tests to identify and troubleshoot technical issues.
• Test email templates for responsiveness, compatibility, broken links, image display, and formatting errors.
• Assist with subject-line testing, A/B testing, and content optimization.
• Monitor campaign performance and investigate delivery-related issues, including bounces and spam placement.

5. Database Management and Data Segmentation

• Maintain and organize email campaign databases and contact lists.
• Segment and process campaign data according to specific offers, target audiences, and campaign requirements.
• Perform data validation and quality checks to minimize errors and duplicate records.
• Handle campaign data securely and follow applicable data protection requirements.

6. Technical Troubleshooting and Maintenance

• Identify and resolve issues related to HTML templates, SMTP configurations, email execution, and campaign workflows.
• Assist in maintaining email servers, campaign tools, and related technical systems.
• Coordinate with internal technical teams to resolve delivery, configuration, and performance issues.
• Document technical issues and maintain records of campaign testing and execution.

7. Compliance and Best Practices

• Follow applicable email marketing regulations, data privacy requirements, and company policies.
• Ensure that email campaigns use appropriately sourced data and follow consent, suppression, and unsubscribe requirements wherever applicable.
• Follow email authentication and deliverability best practices, including SPF, DKIM, and DMARC, as relevant to the role.
• Maintain the confidentiality and security of campaign data and company information.

Educational Qualification

• BCA and MCA.

Technical Skills

• Basic to intermediate knowledge of HTML and CSS.
• Understanding of responsive web design and HTML email development.
• Basic knowledge of SQL and database management is preferred.
• Familiarity with SMTP, email servers, and email delivery concepts is an advantage.
• Basic understanding of JavaScript, scripting, or programming concepts is an added advantage.
• Knowledge of email authentication protocols such as SPF, DKIM, and DMARC is desirable.
• Familiarity with email marketing platforms, campaign management tools, or automation systems is a plus.

Key Competencies

• Strong analytical and problem-solving skills.
• Good attention to detail and accuracy.
• Ability to troubleshoot technical issues systematically.
• Good time management and ability to meet campaign deadlines.
• Willingness to learn new tools, technologies, and processes.
• Ability to work independently as well as collaboratively within a team.