Email Marketing Specialist

ONLINE MARKETING R US; Lucknow; On-site; INR 250,000 - 450,000; Full time

Job summary

ONLINE MARKETING R US, an expanding digital marketing firm in Lucknow, is seeking an Email Marketing Specialist to plan, execute, and optimize email campaigns. This on-site role focuses on building lists, segmenting audiences, and crafting compelling email content to nurture leads and boost conversions.

You will set up workflows in marketing platforms, monitor deliverability and engagement rates, and collaborate with sales to align email efforts with overall lead-generation goals.

Qualifications

• Proven experience with email marketing software and automation tools.
• Strong ability to analyze campaign data to improve metrics.
• Experience in generating leads to support sales pipelines.
• Excellent written and verbal communication for audience-specific messaging.
• Experience creating and managing email campaigns, including list management and segmentation.
• Knowledge of email deliverability best practices, compliance, and testing (A/B).
• Attention to detail and ability to manage multiple campaigns simultaneously.

Responsibilities

• Plan, create and execute email campaigns to engage audiences and drive conversions.
• Build and maintain email lists, segment audiences, and optimize targeting.
• Write and optimize email content for readability and engagement.
• Set up workflows and automation for nurture programs.
• Monitor performance metrics and adjust campaigns for deliverability, opens, and clicks.
• Collaborate with marketing and sales teams to align email initiatives with broader strategies.

Skills

Email platforms

Marketing analytics

Lead generation

Communication

Campaign management

Deliverability

A/B testing

Education

Bachelor’s degree in Marketing or related field

Job description

Company Description:

ONLINE MARKETING R US is a growing digital marketing company focused on helping businesses strengthen their online presence and drive measurable results. The organization offers a range of services, including email marketing, lead generation, and marketing automation, tailored to diverse industries and client sizes. Team members collaborate closely to design data-driven campaigns that align with client goals and brand identity. The company values creativity, accountability, and continuous learning, providing opportunities for professional growth in a fast-paced environment.

Role Description:

This full-time, on-site Email Marketing Specialist role is based in Lucknow. The Email Marketing Specialist will plan, create, and execute email campaigns to engage audiences, nurture leads, and drive conversions. Daily responsibilities include building email lists, segmenting audiences, writing and optimizing email content, setting up workflows in email marketing and automation platforms, and monitoring campaign performance. The role involves analyzing metrics to improve deliverability, open and click-through rates, and overall campaign effectiveness. The specialist will collaborate with marketing and sales teams to align email initiatives with broader marketing strategies and lead generation goals.

Qualifications

• Strong proficiency in Email Marketing Software and Marketing Automation tools.
• Skills in Marketing Analytics to interpret campaign data and optimize performance.
• Ability in Lead Generation strategies and execution to support sales pipelines.
• Effective Communication skills for clear, persuasive, and audience-focused messaging.
• Experience creating and managing email campaigns, including list management and segmentation.
• Knowledge of best practices for email deliverability, compliance, and A/B testing.
• Attention to detail, organizational skills, and the ability to manage multiple campaigns.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in digital marketing or a similar email-focused role is preferred.