Email Marketing Executive

VCQRU owned by Vcqru Pvt. Ltd.; Gurugram District; On-site; INR 334,800 - 558,000; Full time

Job summary

A digital marketing firm in Gurugram is seeking a Marketing Specialist to enhance their email marketing strategies. In this role, you'll experiment with email content, track campaign results, and conceptualize targeted marketing campaigns aimed at existing and potential clients. A bachelor's degree in a related field and proven experience in impactful marketing campaigns are essential. The position demands strong copyediting skills and the ability to manage multiple projects effectively.

Qualifications

• Proven experience in creating impactful marketing campaigns.
• Past database management experience, preferably in a similar role.
• Familiarity with automation and performance evaluation software.

Responsibilities

• Experimenting and tweaking email content as needed.
• Tracking and analyzing campaign results.
• Conceptualizing marketing campaigns that speak to clientele.

Skills

Project management skills specific to marketing

Outstanding copyediting skills

Ability to multi-task

Education

Bachelor’s degree in marketing management, Communication, Advertising, or a similar role

Job description

An organization of young but experienced people with a clear mission andobjectives, qualitystandards are an integral part of our business practices and we believe, that these qualitystandards contribute immensely in the overall performance of the organization.

Every person has the right to know whether the product they are buying isgenuine or not. Weuse truly secure and encrypted codes printed on the labels of the product which areimpossible to replicate. With the help of secure mobile/web tools, the authenticity of theproduct can be checked

KEY RESPONSIBILITIES

• Experimenting and tweaking email content as needed
• Setting up different workflows
• Segmenting email lists to optimize campaigns
• Optimizing email sign-ups and opt-ins
• Conducting email research to understand prevalent customer behaviour
• Analyze the previous campaigns to discover the areas of strength and weaknesses whichcould inform subsequent outputs
• Developing a well-written copy that is free from errors
• Maintaining a database of customers who have opted to receive correspondence
• Guaranteeing the design and layouts of emails are optimized, mobile, and user friendly
• Proofreading key messages in and out of email templates
• Sending graphics requests to designers
• Managing, Compiling & eliminating email lists
• Follow up on emails
• Tracking and analyzing campaign results
• Gathering insights into the audience
• Conceptualizing marketing campaigns that speak directly to the main point of existingand potential clientele

QUALIFICATION AND SKILLS REQUIRED

• A bachelor’s degree in marketing management, Communication, Advertising, or a similarrole
• Proven experience in n creating impactful and unique marketing campaigns
• Past database management experience, preferably in a similar role
• Familiarity with pertinent automation and performance evaluation software
• Excellent project management skills specific to marketing
• Outstanding copyediting and copywriting skills
• Ability to harness collaboration to produce a well-crafted content
• Drive, ingenuity, and gumption
• Willingness to work extended hours as the need arises
• Knowledge of digital marketing and IT
• Ability to multi-task

EXPERIENCE REQUIRED

• Learn the ways to stay updated with trends.
• Work on real-time projects.
• The candidates should be able to work & coordinate with teams.