Custom Software Engineering Analyst

Accenture in India; Maharashtra; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Accenture in India is seeking a Custom Software Engineering Analyst to support Marketing Operations, focusing on HTML email templates and campaigns. You will work with data, Content Builder, and AMPscript for personalized experiences, ensuring responsive design across clients.

You'll collaborate with marketers and designers to translate briefs into performant emails, test rendering across devices, and implement best practices in deliverability and UX. 3-5 years' experience required.

Qualifications

• 3 to 5 years of experience in marketing operations or email marketing.
• Graduation in any field.
• Proficiency in HTML email development.

Responsibilities

• Balance marketing complexity with limited resources.
• Drive marketing performance with data, technology and content services at scale.
• Design and develop HTML email templates optimized for multiple clients and devices.
• Collaborate with Project Manager and stakeholders to review briefs and highlight risks.
• Test emails across clients and devices to ensure rendering and deliverability.
• Implement best practices in email UX, accessibility and performance.

Skills

HTML5 CSS3

JavaScript

AMPscript

SQL

Email Marketing

Graphic Design

Testing

Collaboration

Responsive Emails

Accessibility

Education

Any Graduation

Tools

SFMC Content Builder

Data Extensions

AMPscript / SSJS

Testing Tools

Job description

Skill required:

Marketing Operations - Hyper Text Markup Language (HTML)

Designation:

Custom Software Engineering Analyst

Qualifications:

Any Graduation

Years of Experience:

3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

"

• Help balance increased marketing complexity and diminishing marketing resources.
• Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
• Role requires Digital Marketing Ads Promotion creation design
• Set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page.
• It describes the structure of text-based information in a document by denoting certain text as links, headings, paragraphs and lists as well as to supplement that text with interactive forms, embedded images and other objects--typically for developing web pages." What are we looking for? "
• Marketing Automation platform knowledge: Familiarity with the SFMC, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc.
• JavaScript and AMPscript: Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails.
• Email Automation: Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns.
• Graphic Design: Basic graphic design skills to assist in creating visual elements for email templates.
• SQL: Understanding of SQL queries
• Proficiency in HTML5 and CSS3: Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices.
• Email Design Best Practices: Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices.
• Testing and Troubleshooting: Experience in testing emails across different devices and email clients to identify and resolve rendering issues.
• Attention to Detail: A keen eye for detail to ensure accuracy and consistency in coding and email rendering.
• Collaborate with Project Manager or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any).
• Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates.
• Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices.
• Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences.
• Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality.
• Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns.
• Identify and resolve any HTML or CSS-related issues that may arise during email campaign development or execution.
• Fully understand ticketing or request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.
• Adhere to all Desktop Procedures (DTPs) or Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.
• Complete all required reports so that accurate numbers are reported to both client and leadership."