Social Media Manager

HR Yaar; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

HR Yaar in Mumbai is seeking a high-impact Social Media Manager who owns the brand's digital persona—from strategic planning to community building. You will ensure every post aligns with broader business goals and drive engagement across key platforms.

You will develop cross-channel content calendars, monitor conversations, track performance, and partner with video editors and designers to produce on-brand assets that perform well on Instagram, LinkedIn, and YouTube.

Qualifications

• Experience managing brand social media across multiple platforms.

Responsibilities

• Develop and execute comprehensive social media calendars.
• Engage the community and lead brand-aligned conversations with followers.
• Track metrics and deliver monthly, actionable insights for the creative team.
• Collaborate with Video Editors and Designers to ensure asset quality and platform optimization.

Skills

Instagram

LinkedIn

YouTube

Copywriting

Content Calendars

CTR Optimization

Community Management

Analytics

Social Listening

Brand Strategy

Tools

Sprout Social

Hootsuite

Notion

Trello

Job description

We are seeking high-impact Social Media Managers who take full ownership of a brand's digital persona, from strategic planning to community building, ensuring every post aligns with broader business goals.

Core Responsibilities

• Content Strategy & Planning: Develop and execute comprehensive social media calendars. You are responsible for the "why" behind every piece of content.
• Community Engagement: Monitor brand mentions and lead active conversations with followers. The goal is to turn a passive audience into an active community through timely and brand-aligned responses.
• Performance Analysis: Track key metrics (reach, engagement, conversion) and provide monthly reports that go beyond surface numbers to offer actionable insights for the creative team.
• Cross-Functional Collaboration: Work closely with Video Editors and Designers to ensure high-quality asset production that fits the platform-specific algorithms and trends.

Technical Requirements

• Platform Expertise: In-depth knowledge of Instagram, LinkedIn, and YouTube algorithms, including best practices for formats like Threads and carousels.
• Analytics Tools: Proficiency in social listening and management tools (e.g., Sprout Social, Hootsuite) and native platform analytics.
• Copywriting: Ability to write persuasive, brand-appropriate captions and hooks that drive CTR and engagement.
• Trend Integration: Ability to identify emerging viral trends and sound bites, adapting them for professional brand contexts with speed and relevance.
• Project Management: Experience managing production workflows in Notion or Trello to ensure consistent posting schedules.