Social Media Manager

JewelsHire; New Delhi; On-site; INR 1,080,000 - 1,320,000; Full time

Job summary

JewelsHire is looking for a Social Media Manager based in Samalka, New Delhi. This role focuses on branding, lead generation, marketing, and maintaining the website’s content while ensuring SEO optimization. Responsibilities include developing brand strategies, managing social media accounts, tracking performance metrics, and conducting site audits. The ideal candidate should have a Bachelor's degree in Marketing, strong social media handling experience, and excellent communication skills. The position offers a competitive salary package of up to 12 LPA.

Qualifications

• Minimum 3+ years of experience in the same role.
• Strong exposure to handling social media accounts for a brand.
• Good exposure with team handling of SEO, Web Developers & Content Creators.

Responsibilities

• Develop and maintain the company's brand image.
• Implement strategies for attracting new leads.
• Conduct regular SEO audits and implement recommendations.
• Monitor and respond to social media interactions.
• Update website content including new products and banners.

Skills

Social media management

SEO

Lead generation

Team leadership

Content creation

Trend analysis

Excellent communication

Education

Bachelor’s degree in Marketing (Digital) or equivalent

Tools

Microsoft Office

G-Suite (Google Docs, Sheets)

Job description

JewelsHire, a distinguished leader in the realm of jewellery industry recruitment, extends its invitation for a position at a renowned jewellery manufacturer located in Samalka, New Delhi.

Role

Social Media Manager focuses on branding, lead generation, lead conversion, marketing, and maintaining the website’s content. This role also includes SEO and ensuring the website functions correctly.

Responsibilities

Branding

• Develop and maintain the company's brand image.
• Create and update brand guidelines.
• Ensure all materials reflect the company's branding.

Lead Generation

• Develop and implement strategies for attracting new leads.
• Manage and optimize online and offline advertising campaigns.
• Track and analyze lead generation metrics.

Lead Conversion

• Implement and monitor lead nurturing campaigns.
• Optimize the sales funnel for higher conversion rates.
• Work with the sales team to ensure smooth lead handover.

Marketing

• Develop and execute marketing campaigns.
• Manage social media accounts and content.
• Analyze marketing campaign performance and adjust strategies accordingly.

Website Content Management

• Determine which products and banners should be uploaded.
• Remove underperforming products from the website.
• Ensure website content is up-to-date and relevant.

SEO

• Conduct regular SEO audits and implement recommendations.
• Optimize website content for search engines.
• Monitor and report on SEO performance.

Functionality

• Ensure all website functions (forms, payment gateways, etc.) are working properly.
• Identify and implement necessary website upgrades.
• Monitor website performance and resolve any technical issues.

SOP

Daily Tasks

• Monitor and respond to social media interactions.
• Review and analyze daily lead generation and conversion metrics.
• Check website functionality and resolve any issues.

Weekly Tasks

• Update website content (new products, banners, blog posts).
• Conduct a website performance review and implement necessary changes.
• Hold a meeting with the marketing team to review campaign performance and strategies.

Monthly Tasks

• Conduct a comprehensive SEO audit.
• Review and update the marketing strategy.
• Prepare and present a performance report to the management team.

Requirements

• Strong Exposure of handling social media accounts of brand
• Good exposure with team handling of SEOs, Web Developers & Content Creators
• Knowledge of handling websites of luxury & lifestyle products
• Minimum3+yearsofexperienceinthesamerole
• Bachelor’sdegreeinMarketing(Digital)orequivalent.
• HighlycompetentinMicrosoftOfficei.e.,Word,Excel,&Power point,andG-Suitei.e.,Google Docs, Sheets
• Trend analysis as per Market
• Creative & Dynamic
• Team Leading
• Innovative
• Good Communication Skills

Benefits

• Budget - Up to 12 LPA
• Location - Samalka, New Delhi