Social Media Specialist - Au

Pattern; Maharashtra; On-site; INR 550,000 - 750,000; Full time

Job summary

Pattern is seeking a Social Media Assistant to join our fast-paced team in Maharashtra. You will support paid social campaigns, assist in community management, and ensure timely, accurate execution of day-to-day tasks for clients.

The ideal candidate has hands-on experience in performance marketing and cross-platform campaign management. You will collaborate with Pattern’s social team, monitor engagement, report on KPIs, and help scale strategies to grow brand presence while maintaining high

Qualifications

• 2–5 years total experience in paid social and paid search.
• Agency experience preferred in ecommerce.
• Marketing/Communications or Social Media degree.
• Proficient with social media ad managers including META, TikTok, Pinterest, Reddit.
• 2–4 years experience in a paid social or performance marketing role and community management.
• Experience executing and managing paid social campaigns.
• Experience with scheduling and analytics tools.
• Proven experience in social media management and/or community management.
• Excellent written and verbal communication skills.
• Strong understanding of social media platforms and their audiences.
• Ability to work independently and in a team.
• Knowledge of analytics tools is a plus.
• Experience with Google Suite & Google Analytics, and data interpretation.
• Experience with Looker Studio and Zendesk.

Responsibilities

• Execution and optimisation of paid social activity across platforms.
• Budget and KPI/results tracking for campaigns.
• Ensure deadlines and task delivery meet high standards.
• Monitoring campaign performance and opportunities to scale/optimize.
• Reporting on campaign performance and recommendations for improvement.
• Collaborate with Pattern’s Social team to ensure error-free campaigns.
• Monitor client social channels for conversations and respond professionally.
• Cultivate relationships with online community to build trust.
• Assist with scheduling content that resonates with audience.
• Support with scheduling and content planning across platforms.
• Assist with analytics and reporting as needed.

Skills

Paid social

Paid search

Performance marketing

Community management

Agency experience

Ecommerce

Communication skills

Time management

Analytical thinking

Education

Marketing/Communications degree

Tools

META Ads Manager

TikTok Ads Manager

Pinterest

Reddit

Google Analytics

Google Suite

Looker Studio

Zendesk

Job description

In this role, the Social Media Assistant will work with the wider social team to provide their subject matter expertise in paid social and assist in community management across our client’s social channels. The Social Media Assistant will execute tasks to the highest standard and manage the execution of manual day-to-day tasks for clients. They are a proactive self-starter who gets the job done with exceptional attention to detail, communication and planning skills. The ideal candidate will have experience working in performance marketing and executing paid social campaigns across different platforms and also has past experience in community management. They must be a self-starter with exceptional time management skills, be an excellent communicator and thrive in a fast-paced environment. We’re seeking a reliable team player with the ability to work autonomously when needed and they must have a keen eye for detail.

Responsibilities

Paid Social Responsibilities:

• Execution and optimisation of paid social media activity across platforms such as Facebook Ads Manager, Pinterest and TikTok.
• Budget and KPI/results tracking.
• Ensure deadlines and task delivery are met with exceptional standards.
• Monitoring campaign performance and looking for opportunities to scale and improve performance.
• Reporting on campaign performance and making recommendations on how to improve.
• Work closely with Pattern’sSocialteam to ensure campaigns are executed to the highest standard with no errors

Community Management Responsibilities

• Monitor client social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube, Google Maps etc) for conversations related to our brand, products, and industry trends.
• Respondpromptly to comments, messages, and inquiries in a professional and friendly manner.
• Cultivate and nurture relationships with our online community to build trust and loyalty.
• Assist with scheduling social media content that resonates with our audience.

Skills And Qualifications

Total experience of 2-5 years with a Minimum of 2-3 years experience in a hands-on Paid social & Paid search, preferably within an agency based on Ecommerce

• Marketing, Communications and/or Social Media University graduate
• Proficient in various social media ad managers including META, TikTok, Pinterest, Reddit
• Atleast 2-4 years experience in a paid social or performance marketing role and experience in community management.
• Experience executing and managing paid social campaigns.
• Experience with third-party social media scheduling and analytical tools.
• Proven experience in social media management and/or community management.
• Excellent written and verbal communication skills.
• Strong understanding of social media platforms and their respective audiences.
• Ability to work independently and as part of a team in a fast-paced environment.
• Knowledge of social media analytics tools is a plus.
• Experience with Google Suite & Google Analytics, and data interpretation.
• Experience with Looker Studio and Zendesk.

Desired Traits & Competencies

• Attention to detail – doesnotletimportant details slip through the cracks or derail a project
• Analytical skills – able to structure and process qualitative or quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights.
• Efficiency – able to produce significant output with minimal wasted effort
• Proactivity – acts without being told whatto do and brings new ideas to the company
• Intelligence – learns quickly and demonstrates an ability to quickly and proficiently understand and absorb new information
• Flexibility/adaptability – adjust quickly to changing priorities and conditions and copes effectively with complexity and change
• Enthusiasm – Exhibits passion and excitement over work and has a can-do attitude
• Communication – Speaks and writes clearly and articulately without being overly verbose or talkative. Maintains this standard in all forms of written communication, including email.
• Teamwork – reaches outto all peers and cooperates with supervisors to establish an overall collaborative working relationship
• Organisation & planning – plans, organises, schedules and budgets in an efficient, productive manner. Focuses on key priorities.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.