Social Media Specialist

s 2020 CS Group; Patna; On-site; INR 350,000 - 600,000; Full time

Job summary

CS Groups is seeking a Social Media Specialist to manage and grow organic and paid social presence for a portfolio of 20 active clients across 8 platforms. You will create content using AI tools, coordinate with designers and editors, and deliver measurable results through both organic growth and lead generation campaigns.

You will plan content calendars, monitor performance metrics, and prepare client reports while ensuring timely delivery per calendars.

Qualifications

• Strong knowledge of social media platforms (Facebook, Instagram, YouTube, LinkedIn, X, Threads, Pinterest) and their algorithms.
• Proven experience with Meta Ads — audience targeting, A/B testing, CPL/CTR/ROAS optimization, and retargeting.
• Proficiency with Zoho Projects, Zoho Social, Zoho Sheet, and Zoho Writer.
• Ability to use AI tools including ChatGPT and Claude for content creation.
• Basic understanding of graphic design principles — composition, typography, color theory.
• Familiarity with video editing workflows — reels, transitions, captions, and formats.
• Strong market understanding — ability to interpret trends, competitor activity, and audience behavior.
• Understanding of content marketing funnels and how social media supports business goals.
• Ability to manage 20+ active client accounts simultaneously.
• Good communication skills for client coordination and reporting.
• 1–3 years of relevant social media management experience.

Responsibilities

• Manage social media deliverables for a portfolio of 20 active clients simultaneously — each requiring dedicated content planning, execution, and reporting.
• Coordinate with graphic designers for creatives — static posts, banners, and branded templates.
• Coordinate with video editors for reels, shorts, and promotional video content.
• Maintain regular communication with clients to understand goals, feedback, and approvals.
• Ensure timely delivery of all content as per agreed content calendars.
• Plan, create, and manage Meta (Facebook & Instagram) ad campaigns focused on lead generation.
• Set up and optimize Lead Generation Ads, Instant Forms, and conversion-focused campaigns.
• Perform audience research, targeting setup, and A/B testing of ad creatives and copies.
• Monitor ad spend, CPL, CTR, and ROAS; optimize campaigns for maximum ROI.
• Generate detailed Meta Ads performance reports for clients with commentary and recommendations.

Skills

Social platforms

Meta Ads

AI content tools

Zoho tools

Graphic design basics

Video editing workflows

Analytics & reporting

Content marketing

Client management

Content calendars

Lead generation

Tools

Zoho Projects

Zoho Social

Zoho Sheet

Zoho Writer

Job description

Manage and grow organic + paid social presence for 20 active clients across 8 platforms using AI tools, strategic content, and Meta Ads lead generation. As our Social Media Specialist, you'll manage and grow the social media presence of up to 20 active clients across 8 major platforms. You'll combine creative content strategy with AI tools and Meta Ads to drive organic engagement and paid lead generation — handling content, ads, coordination, and reporting for each client independently and on time. This role rewards a creative, data-driven professional who can develop and execute comprehensive social media strategies, coordinate effectively with designers and video editors, and deliver measurable results through both organic growth and paid advertising campaigns.

Key performance indicators Client retention rate — maintaining strong relationships across all managed accounts. Organic engagement rate (likes, comments, shares, saves) per client. Monthly follower growth across managed social handles. Lead volume and Cost Per Lead (CPL) from Meta Ads campaigns. Timely content delivery as per approved content calendars. Accuracy and quality of monthly performance reports.

Growth path A structured career progression that rewards expertise, performance, and leadership in social media management: Social Media Executive — Entry Level Senior Social Media Executive — Junior Social Media Specialist — Mid Level (this role) Senior Social Media Specialist — Senior Social Media Manager — Management Senior Social Media Manager — Management Head of Social Media — Leadership

About CS Groups CS Groups is a dynamic and fast-growing digital agency delivering result-oriented marketing solutions across industries — specializing in Social Media Management, Meta Ads, Branding, Content Creation, and Digital Strategy. Our team is built on creativity, accountability, and a passion for growth, and we invest in giving our people the tools, knowledge, and opportunities to thrive in the evolving digital landscape.

Client & Team Coordination

• Manage social media deliverables for a portfolio of 20 active clients simultaneously — each requiring dedicated content planning, execution, and reporting.
• Coordinate with graphic designers for creatives — static posts, banners, and branded templates.
• Coordinate with video editors for reels, shorts, and promotional video content.
• Maintain regular communication with clients to understand goals, feedback, and approvals.
• Ensure timely delivery of all content as per agreed content calendars.

Organic Social Media Management

• Create relevant, unique, and engaging content tailored to each client's brand and audience using AI tools (ChatGPT, Claude, etc.).
• Plan and manage content calendars; schedule posts using Zoho Social and other scheduling tools.
• Manage daily/weekly Stories across platforms to maintain audience engagement.
• Stay updated with platform algorithms (Instagram, Facebook, LinkedIn, YouTube, X) and apply best practices.
• Monitor performance metrics: reach, engagement, follower growth, impressions, and saves.
• Prepare weekly/monthly performance reports for each client with actionable insights.
• Implement automation workflows to streamline repetitive posting, reporting, and engagement tasks.

Meta Ads — Lead Generation

• Plan, create, and manage Meta (Facebook & Instagram) ad campaigns focused on lead generation.
• Set up and optimize Lead Generation Ads, Instant Forms, and conversion-focused campaigns.
• Perform audience research, targeting setup, and A/B testing of ad creatives and copies.
• Monitor ad spend, CPL, CTR, and ROAS; optimize campaigns for maximum ROI.
• Generate detailed Meta Ads performance reports for clients with commentary and recommendations.
• Stay updated with Meta Ads Manager policies, new ad formats, and best practices.

Requirements

• Strong knowledge of social media platforms (Facebook, Instagram, YouTube, LinkedIn, X, Threads, Pinterest) and their algorithms.
• Proven experience with Meta Ads — audience targeting, A/B testing, CPL/CTR/ROAS optimization, and retargeting.
• Proficiency with Zoho Projects, Zoho Social, Zoho Sheet, and Zoho Writer.
• Ability to use AI tools including ChatGPT and Claude for content creation.
• Basic understanding of graphic design principles — composition, typography, color theory.
• Familiarity with video editing workflows — reels, transitions, captions, and formats.
• Strong market understanding — ability to interpret trends, competitor activity, and audience behavior.
• Understanding of content marketing funnels and how social media supports business goals.
• Ability to manage 20+ active client accounts simultaneously.
• Good communication skills for client coordination and reporting.
• 1–3 years of relevant social media management experience.