Social Media Specialist

HTIC Global; Ernakulam; On-site; INR 450,000 - 750,000; Full time

Job summary

HTIC Global is seeking a Social Media Specialist to manage the company’s social channels, create engaging campaigns, and support events and exhibitions on a global scale. You will collaborate with designers, videographers, and sales teams to drive brand visibility and quality leads across international markets.

You will oversee content creation, email campaigns, paid ads, and analytics to optimize reach and conversions, while staying current with trends and best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years of proven experience in social media management, digital marketing, or B2B/ B2C marketing with travel/banking & finance/technology industry exposure a plus.
• Strong knowledge of social media platforms and analytics tools.
• Hands-on experience with event marketing, lead generation, and email campaigns.
• Proficiency in using digital marketing tools (HubSpot, Mailchimp, Hootsuite, Canva, Google Ads, LinkedIn Campaign Manager, etc.).
• Excellent written and verbal communication skills.

Responsibilities

• Plan and execute integrated marketing campaigns to drive inquiries, bookings, and brand awareness.
• Manage seasonal promotions and offer-based campaigns across digital channels.
• Optimize campaigns for lead generation and customer engagement.
• Actively engage with followers across social media platforms and manage an online community.
• Coordinate with designers and videographers to create reels and destination highlights.
• Maintain a consistent posting calendar aligned with travel trends and peak booking seasons.
• Track and analyze social media performance to optimize engagement and lead generation.
• Collaborate with content teams to produce B2B-focused collaterals and promotional creatives.
• Develop engaging travel content including itineraries, blogs, captions, and promotional materials.
• Execute and monitor paid campaigns (LinkedIn Ads, Google Ads) focused on lead acquisition.

Skills

Content Creation

Email Marketing

Google Ads/Meta Ads

Marketing Analytics

Poster/Ad Design

Social Media Posting

Competitor Research

Event Coordination

Video & Graphics Editing

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

HubSpot

Mailchimp

Hootsuite

Canva

Google Ads

LinkedIn Campaign Manager

Job description

The Social Media Specialist will be responsible to manage the social media presence, support events and exhibitions, create engaging campaigns, and align marketing initiatives with the company’s mission. This role requires strong collaboration with designers, videographers, and sales teams to drive brand visibility and generate quality leads across international markets

Qualifications

Bachelor’s degree in Marketing,Communications, Business, or related field.

Experience

• 3–5 years of proven experience in social media management,digital marketing, or B2B/ B2C marketing (travel/banking & finance/technologyindustry exposure is a plus).
• Strong knowledge of social media platforms(LinkedIn, Instagram, YouTube, etc.) and analytics tools.
• Hands-on experience with event marketing, leadgeneration, and email campaigns.
• Proficiency in using digital marketing tools(HubSpot, Mailchimp, Hootsuite, Canva, Google Ads, LinkedIn Campaign Manager,etc.).
• Excellent written and verbal communicationskills.
• Ability to work in a fast-paced, global businessenvironment.

Skills

Content Creation Email Marketing Google Ads/Meta Ads Marketing Analytics Poster/Ad Design Social Media Posting Competitor Research Event Coordination Video & Graphics Editing

Duties and Responsibilities

Primary Responsibilities:

B2C Outreach & Lead Generation

Customer Acquisition & Campaigns

• Plan andexecute B2C marketing campaigns to drive inquiries, bookings, and brandawareness for Houseoftours.
• Manageseasonal promotions, holiday packages, and offer-based campaigns across digitalchannels.
• Optimize campaigns for lead-to-booking conversionand customer engagement.

B2B Outreach & Lead Generation

• Plan and execute B2C marketing campaigns to driveinquiries, bookings, and brand awareness for House of Tours.
• Manage seasonal promotions, holiday packages, andoffer-based campaigns across digital channels.
• Optimize campaigns for lead-to-booking conversionand customer engagement.

Customer Engagement & Community Management

• Actively engage with followers across social mediaplatforms by responding to comments, messages, and inquiries promptly.
• Build and manage an interactive online community byinitiating conversations, polls, contests, and user-generated contentcampaigns.
• Encourage customer reviews, testimonials, andreferrals to strengthen brand trust and visibility.

Social Media Management

• Manage LinkedIn and other relevant B2B platforms toposition the company as a domain expert.
• Manage Instagram, Facebook, and other relevantplatforms with a strong focus on visual storytelling.
• Collaborate with designers and videographers tocreate reels, travel videos, testimonials, and destination highlights.
• Maintain a consistent posting calendar aligned withtravel trends and peak booking seasons.
• Track and analyse social media performance tooptimize engagement and lead generation.
• Coordinate with designers and content teams tocreate B2B-focused collaterals (pitch decks, brochures, email creatives)
• Develop engaging travel content includingitineraries, blogs, captions, and promotional creatives
• Execute and monitor paid campaigns (LinkedIn Ads,Google Ads) focused on lead acquisition and brand positioning.
• Collaboratewith videographers to produce product videos, testimonials, and brandstories.

Events & Exhibitions

• Support participation in international conferences,webinars, and trade events, travel exhibitions, roadshows, and promotionalevents.
• Drive pre-event outreach (invites, meeting setups)and post-event follow-ups for lead conversion.
• Manage event branding, presentations, and clientengagement materials.
• Coordinate campaign launches, influencercollaborations, and customer engagement initiatives.
• Ensure timely follow-ups onleads generated through campaigns and events

Secondary Responsibilities:

Cross-Functional Collaboration

• Partner with sales and operations teams to alignmarketing efforts with business objectives.
• Simplify and communicate technical aviationsolutions in an engaging manner.
• Ensure brand consistency across all globalplatforms and touchpoints.

Stay Updated

• Stay up-to-date with the latest social mediatrends, algorithms, and best practices.
• Continuously learn and experiment with newsocial media strategies and tools