Social Media Marketing Executive

Durucooperation; Hyderabad; On-site; INR 420,000 - 700,000; Full time

Job summary

Durucooperation in Hyderabad, India seeks a digital marketing specialist to develop and execute social media and digital marketing strategies. You will manage paid campaigns across Meta, Google, LinkedIn, and YouTube, create engaging posts and case studies, and drive qualified B2B leads in coordination with Sales.

The role also covers website content, SEO support, email/WhatsApp campaigns. Ideal candidates have 1–3 years in digital marketing, hands-on experience with Meta Ads Manager and Google

Qualifications

• Bachelor’s degree in Marketing or a related field.
• 1–3 years of experience in Digital Marketing and Social Media Marketing.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Knowledge of LinkedIn Marketing and B2B lead-generation campaigns.
• Strong understanding of social media strategy and content marketing.
• Experience with content creation tools such as Canva or Adobe Creative Suite.
• Strong analytical, communication, and project management skills.

Responsibilities

• Develop and implement social media and digital marketing strategies.
• Manage Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, and other platforms.
• Create and publish engaging posts, reels, videos, stories, case studies, and testimonials.
• Plan and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube Ads.
• Generate, nurture, and track qualified leads in coordination with Sales and Business Development teams.
• Manage website content and support SEO initiatives.
• Conduct competitor analysis and monitor market trends.
• Develop marketing funnels for customer acquisition and retention.
• Execute email and WhatsApp marketing campaigns as required.
• Support branding, product launches, exhibitions, and promotional campaigns.

Skills

Social media marketing

Digital marketing

Meta Ads Manager

Google Ads

LinkedIn marketing

B2B lead generation

Content creation

SEO basics

Analytics

Project management

Education

Bachelor's degree in Marketing

Tools

Canva

Adobe Creative Suite

Job description

Job Summary

Responsible for developing and executing social media and digital marketing strategies to enhance brand visibility, generate qualified B2B leads, manage paid campaigns, and support customer acquisition and retention across digital platforms.

Roles & Responsibilities

• Develop and implement social media and digital marketing strategies.
• Manage Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, and other relevant platforms.
• Create and publish engaging posts, reels, videos, stories, case studies, and testimonials.
• Plan and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube Ads.
• Generate, nurture, and track qualified leads in coordination with Sales and Business Development teams.
• Manage website content and support SEO initiatives.
• Conduct competitor analysis and monitor market trends.
• Develop marketing funnels for customer acquisition and retention.
• Execute email and WhatsApp marketing campaigns as required.
• Support branding, product launches, exhibitions, and promotional campaigns.

Mandatory Requirements

• Bachelor’s degree in Marketing or a related field.
• 1–3 years of experience in Digital Marketing and Social Media Marketing.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Knowledge of LinkedIn Marketing and B2B lead-generation campaigns.
• Strong understanding of social media strategy and content marketing.
• Experience with content creation tools such as Canva or Adobe Creative Suite.
• Strong analytical, communication, and project management skills.