Social Media Marketing Specialist

Soho Tiger ®; Secunderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Soho Tiger Jewellery in India is seeking a Social Media Manager to own the brand voice across Instagram, Facebook, YouTube, LinkedIn, and Twitter/X. This hands-on leadership role involves setting the content strategy and guiding a small team to execute campaigns with founders.

The role emphasizes creating and optimizing content, coordinating shoots, and collaborating with partners to drive omnichannel growth.

Qualifications

• 1–4 years of experience in social media, content, or brand roles.
• Strong hands-on content creation (photo & video).
• Comfortable on camera and presenting brand content.
• Familiar with major social platforms and trends.
• Good visual sense and writing skills.

Responsibilities

• Campaign planning with founders and consultants
• Research trends, competitors, and formats
• Turn inputs into content ideas and storyboards
• Create short-form videos, reels, and static visuals
• Appear on camera for brand content
• Plan and coordinate photo/video shoots
• Shoot basic content in-house; assist pro shoots
• Edit short videos with basic tools
• Assist long-form content: concept, storyboard, on-camera, basic edits
• Execute daily social media operations across platforms
• Post scheduling, captions, and community replies
• Maintain content calendar; coordinate creators
• Support website content and photoshoots
• Assist product naming and campaign copy
• Update Google My Business posts
• Collaborate with performance marketing on creatives
• Track basic content performance
• Share insights to improve campaigns

Skills

Content creation

On-camera presence

Platform familiarity

Writing skills

Tools

Canva

Photoshop

Job description

Soho Tiger Jewellery is a D2C silver jewellery brand built on modern design, storytelling, and meaningful products. We're looking for a Social Media Manager to own our brand's voice and presence across Instagram, Facebook, YouTube, LinkedIn, and Twitter/X — from strategy to execution.This is a hands-on leadership role: you'll set the content strategy, drive campaigns end-to-end, and guide a small team/freelancers to bring it to life, working closely with the founders.

Role Overview: We are looking for a Social Media Marketing Specialist to create and manage content across Instagram, Facebook, YouTube, LinkedIn, and Twitter/X, supporting our brand across omnichannel touchpoints.

This role works closely with the founders and external partners to execute campaigns across pre-production, production, and post-production stages.

Key Responsibilities:

• Campaign, Research & Brand SupportSupport campaign planning with the founders and consultants
• Research trends, competitors, and platform formats
• Translate inputs into content ideas, storyboards, and platform-wise plans
• Content Creation & ProductionCreate short-form videos, reels, and static creatives
• Be comfortable appearing on camera for brand content
• Plan and coordinate photo/video shoots
• Shoot basic content in-house and support professional shoots
• Edit short-form content using basic tools
• Support long-form video content (YouTube / extended videos) through: Concept support, Storyboarding, On-camera participation (where relevant) and Basic edits or coordination with editors
• Social Media & DistributionExecute daily social media operations across platforms
• Handle posting, scheduling, captions, and community responses
• Maintain the content calendar and coordinate creators/influencers
• E-commerce, GMB & Growth SupportSupport website content and photoshoots
• Support product naming, descriptions, and campaign copy
• Manage Google My Business updates and posts
• Work with performance marketing partners on creatives and alignment
• Tracking & LearningTrack basic content performance
• Share insights and learnings to improve future campaigns

What We’re Looking For:

1–4 year’s experience in social media, content, or brand roles

• Strong hands-on content creation (photo + video)
• Comfortable on camera
• Familiarity with major social platforms
• Good visual sense and writing skills
• Comfortable with Canva/Photoshop and basic video tools

Good to have: D2C experience, influencer coordination, interest in SEO or research.